Atomic Reach

MARCH 18, 2019

Andrew Goodman - President at Page Zero. Andrew Goodman is a founder at Page Zero with a goal to bring some structure to the chaotic SEM segment. Brad Geddes is a PPC expert and an Official AdWords Seminar Leader. He is an expert in AdWords, social advertising, and Bing Ads. Find her on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Hubspot

MAY 14, 2019

If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website ? If you're trying to generate leads for your business, and you don't have at least a few landing pages on your website, you're missing out on a key opportunity to turn website visitors into something more.

Landing Pages 69

Landing Pages Ad Exchange Lead Capture Mobile Advertising 69

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). In fact, so many businesses are using ads that organic results often don’t even start until you’re further down the page. Landing Page. Quality Score.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

ATAK Interactive

JULY 29, 2019

With powerful tools and customization capabilities, this Adobe-owned platform allows users to build meaningful, user-centric B2B eCommerce experiences across all devices. One doesn’t need to delve into the world of extensions and customized code on Magento to be granted access to an expansive eCommerce toolkit.

eCommerce 78

eCommerce Enterprise Management Work Management Marketing Management 78

Hubspot

NOVEMBER 26, 2020

Increasing this value will help you propel ads to the top of the Search Engine Results Page (SERP) — and ultimately generate more engagement for your campaigns. The best approach is testing the number of placements until you've reached a point where you've optimized impression share without going over your campaign's budget.

Impressions 101

Impressions Lead Scoring Lead Ranking Ad Frequency 101

Hubspot

SEPTEMBER 30, 2013

Even though I think Google AdWords is one of the greatest advertising systems there is, I’m the first to admit that Google makes it really easy to waste your money. A lot of the default settings in AdWords are there to maximize your reach -- which is great if you want the highest possible number of clicks. 4) Mobile Optimization.

Adwords 28

Adwords Spending Mobile Advertising PPC 28

ClearVoice

NOVEMBER 2, 2018

Sponsor: Search Engine Land. Hosted by Search Engine Land, the conference the sessions are “fast-paced, Q&A-packed, always informative, and don’t stop to cover the basics,” notes Huffington Post. Stay tuned for an up-to-date agenda, with advanced SEO and SEM classes including an SEO bootcamp and AdWords training.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

EveryoneSocial

AUGUST 24, 2020

HubSpot (Marketing CRM, Marketing Automation). However, what makes HubSpot stand out as a top choice of the B2B marketing tools available is their continued innovation. I’ve been using Hubspot for over five years and the product has only gotten stronger. Hotjar (Conversion Rate Optimization). Litmus (Email marketing).

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

NuSpark Consulting

JANUARY 21, 2012

If you’ve toured the NuSpark Marketing website, it’s evident that proper funnel optimization and lead management approaches must focus on the specific micro elements of the funnel in order for the entire lead generation process to work seamlessly. Get Content Get Customers: Turn Prospects into Buyers with Content Marketing. Ron Jones.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Hubspot

DECEMBER 14, 2011

As we discussed yesterday , Google recently released Google AdWords Express for local marketers. This program allows local businesses to set up an AdWords account in minutes, and start advertising to their target markets through Google local search. There is no need to worry about keywords, bids, or optimization.

Adwords 28

Adwords Google PPC Budget Programs 28

Hubspot

JULY 27, 2010

At HubSpot , we always stress the importance of creating valuable content to strengthen presence on search engines and generate high-quality website traffic. Paid search may target audiences different from those drawn from organic search and thus maximize your reach to potential customers.

Adwords 28

Adwords Google Campaigns Effectiveness 28

ATAK Interactive

JULY 29, 2019

With powerful tools and customization capabilities, this Adobe-owned platform allows users to build meaningful, user-centric B2B eCommerce experiences across all devices. One doesn’t need to delve into the world of extensions and customized code on Magento to be granted access to an expansive eCommerce toolkit.

eCommerce 60

eCommerce Enterprise Management Work Management Marketing Management 60

ATAK Interactive

JULY 10, 2019

With powerful tools and customization capabilities, this Adobe-owned platform allows users to build meaningful, user-centric B2B eCommerce experiences across all devices. One doesn’t need to delve into the world of extensions and customized code on Magento to be granted access to an expansive eCommerce toolkit.

eCommerce 60

eCommerce Enterprise Management Work Management Marketing Management 60

Hubspot

JUNE 18, 2012

With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? Using the Keyword Tool on AdWords.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Hubspot

MARCH 24, 2011

Joanna is Director of Customer Acquisition over at SEOMoz, an expert in PPC campaigns, and remarketing. She shares some valuable tips for companies using Adwords and some common mistakes to avoid. How to leverage Adwords remarketing tools to target non-converters. Landing page best practices.

Landing Pages 28

Landing Pages PPC Adwords Optimization 28

Hubspot

JUNE 26, 2019

The software also allows you to create optimized landing pages , as well as track and build reports around conversion and call data. This downloadable desktop application, formerly named AdWords Editor, can be used to create, track, and edit your Google ads. You can then make these changes through the Wordstream software.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. Last week, I read about a rich guy who owns an island with a landing strip for his private jet and helicopter.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

SmartBug Media

NOVEMBER 3, 2020

There are few reliable authorities on the subject because Salesforce keeps its software vanilla and its customers are using so many marketing automation platforms. Your team whips up a pretty landing page that is bound to convert at 80 percent. In Salesforce-land, this is a technical but important distinction.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Outgrow

MARCH 11, 2020

If you're a startup, then Google Ads could be an excellent customer acquisition platform for you. It is a cost-effective way of driving visitors to your website and then lets your conversion rate optimization magic do its work from there. You need a Google AdWords account to make ads for your Youtube channel. Video Promotion.

Paid Content 52

Paid Content Paid Search Agency Advertising Channels Work Management 52

Hubspot

APRIL 6, 2015

If you''re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. CRO isn''t just about making small adjustments to a landing page to get 5% more conversions. Rethinking Conversion Rate Optimization. The median conversion rate is actually 2.35%.

Conversion Rate 28

Conversion Rate Conversion Cost Per Click Click Rate 28

SnapApp

APRIL 4, 2018

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: 8: Customer Acquisition Cost (CAC). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

SEPTEMBER 24, 2013

Yesterday, Search Engine Land reported that Google has made a change aimed at encrypting all search activity -- except for clicks on ads. We also can''t help but think that, because Google is encrypting search activity for everything but ad clicks, this is a move to get more people using Google AdWords. Why, Google.

Keywords 28

Keywords Google Adwords Marketing Analytics Tools 28

Hubspot

JANUARY 9, 2014

You''ll find help with this structuring below, where I''ve outlined numerous steps we take when planning our own campaigns at HubSpot. Before launching into a campaign, take stock of the current traffic to your site and the leads and customers generated by similar campaigns in the past. Choose keywords and optimize for search.

Planning 28

Planning Inbound Marketing Campaigns Paid Search Agency 28

Hubspot

JANUARY 10, 2014

Landing pages? In that spirit, here are some optimal channels you can (and should) use for your next marketing campaign , including specific ways you can do so. The key to strategically using social channels is tailoring your content to what works in each channel," says Shannon Johnson, content strategist at HubSpot. "No

Promotion 28

Promotion Advertising Channels Campaigns Landing Pages 28

Hubspot

JULY 19, 2016

To help you figure this out, we’re launching a free tool called the HubSpot Advertising ROI Calculator. Click here to check out the HubSpot Advertising ROI Calculator. Click here to check out the HubSpot Advertising ROI Calculator. Examine the data and make improvements to your ads targeting, creative, and landing pages.

ROI 28

ROI Ads Burn Rate Advertising ROI 28

Hubspot

OCTOBER 10, 2011

If you manage a Google AdWords account to supplement your organic search engine optimization efforts, you know there are a ton of metrics available to track and analyze, and it can quickly get confusing and overwhelming. The quality of your landing page. How Does Your AdWords Account Stack Up? 3: Conversion Rate.

Marketing Budget 28

Marketing Budget Campaigns Adwords CTR 28

QuanticMind

MAY 3, 2018

The customer journey is changing quickly, and it’s not all because of technology. Hubspot did a survey in November and found that only 15% of companies had done anything to become compliant. Disclaimer: The GDPR is a 200-page document that covers data privacy reform for companies in a variety of contexts.

Advertisements 40

Advertisements Advertising Privacy Policies Marketing AI 40

Valasys

AUGUST 19, 2019

Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

FEBRUARY 12, 2014

Where are our potential customers? How much do we want to pay for one new customer, sign-up, etc.? To determine which long-tail terms are best for your PPC campaigns, you can use tools like Google''s Keyword Planner or, if you''re a HubSpot customer, you can conduct research with the Keywords tool. to buy, to sign up)?

PPC 28

PPC Startups Long Tail Marketing Planning 28

B2B Marketing Insights - WE

JUNE 29, 2018

Your brand position is the space that you own in your customers’ minds. Your brand promise helps shape your marketing message and clues your customers into what you’ll never do to let them down. You’ll fail to deliver on something that you assured a customer you could do. Brand Position. Brand Promise. Live Better.”.

Marketing & Strategy 74

Marketing & Strategy Marketing Strategy B2B Marketing Planning 74

Hubspot

DECEMBER 13, 2012

For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. How Can I Optimize My Holiday Campaigns for Success? Once you've got the basics down, optimizing your campaign for the holidays is the next step.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

AUGUST 21, 2014

An attribution report is used to understand the journey someone takes from the first time they set foot on your website to the time they become a customer -- basically, measuring the conversion path to see what made someone convert. Not all page views or marketing channels are treated equally when it comes to conversions!"

Lead Ranking 28

Lead Ranking FAQ Marketing Qualified Leads Top of Funnel 28

WebMarketCentral

SEPTEMBER 3, 2009

Use Facebook fan pages to help with SEO? Turn your social media contacts into leads, and ultimately customers? In Facebook Adding 'Fan' Pages To Public Search Listings , Mark Walsh of MediaPost provides additional detail on this announcement and its implications for marketers. tags: social media marketing Facebook fan pages SEO?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

Hubspot

MAY 23, 2011

Google recently launched a big campaign to reactivate its dormant Adwords users with a $100 offer. I think it’s important to note that if you were to ask any businesses 4 or 5 years ago if they were marketing online , running PPC (pay per click) ads on Google Adwords would be the first, if not only, thing out of their mouth.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Search Marketing Adwords 28

Hubspot

FEBRUARY 10, 2013

Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out, From Marketing Land. You’ll notice that once Marketing Land published this post explaining how Google+ was shut out, avid Google+ users and defenders starting complaining in the comments because Google+ and Twitter both support hashtags.

Buyer Personas 28

Buyer Personas Adwords Paid Search Agency Landing Pages 28

Hubspot

SEPTEMBER 8, 2011

Aside from using LinkedIn to find jobs or employees, if you target other businesses, maintaining a presence on LinkedIn can also help you generate leads and customers. Just like Google AdWords calculates a quality score for PPC ads by analyzing the performance of your campaigns, LinkedIn does the same thing. Connect with HubSpot :

Linkedin 28

Linkedin Ads Campaigns CTR 28

Hubspot

MARCH 20, 2015

When it comes to designing landing pages, there is a difficult balance to achieve between making data-driven decisions and using your intuition. Rather than making guesses or assumptions to fuel your landing page’s performance, your success is dependent on trial-and-error. Content Verve yielded a.

Landing Pages 28

Landing Pages Lead Scoring Lead Ranking Top of Funnel 28