KoMarketing Associates

OCTOBER 31, 2014

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. The key takeaway?

Search Marketing 120

Search Marketing B2B Marketing Google B2B Thought Leadership 120

seo.co

DECEMBER 18, 2020

Why Isn’t My Business Appearing in Google Local Search? + When a user enters a query with a local keyword (or a geographic indicator is telling Google their location), Google produces a separate set of results near the top of the SERPs. Local SEO – Table of Contents. Introduction – What is Local SEO?

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Hubspot

NOVEMBER 11, 2019

Price: Free Platform: Google Digital Garage Why it's great: SEO, Digital Certificate. Google's social media certification has over 300,000 students and provides courses in social media, mobile marketing, SEO, and web optimization. It also covers Instagram, Pinterest, Twitter, YouTube, and LinkedIn. Social Media Certification.

Social Media 100

Social Media Paid Content Course Social Marketing 100

Outbound Engine

SEPTEMBER 18, 2018

And for popular platforms like Facebook and Google AdWords, there are lots of ways to enhance your marketing. Target Customers By Region & Interests. Digital advertising platforms like Facebook and Twitter give users the option to target customers based on a variety of categories. Make Every Ad Feel Personal.

Ads 40

Ads Advertisements Advertising Adwords 40

chiefmartech

APRIL 11, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. As a marketer, do you know which platforms your customers and prospects prefer to use? Once your brand’s data has been cleansed and syndicated, optimizing the online to offline customer journey begins.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Adwords 45

Marketing Insider Group

NOVEMBER 18, 2010

While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Webbiquity

JULY 26, 2010

Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

accelerate agency

AUGUST 4, 2021

This is, in short, the process of converting prospects into customers. In short, then, inbound marketing—as the name perhaps implies—involves giving potential customers a helping hand in finding your company through the creation of high-quality, compelling and relevant content. What is B2B inbound marketing?

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

Single Grain

NOVEMBER 6, 2019

This comprehensive how-to guide to Google Analytics for content marketing was updated and expanded to provide even more information. Over 29 million websites are using Google Analytics to track the actions happening on their website. We wanted to solve that problem with the tool that is already in your toolkit: Google Analytics.

Marketing Analytics Tools 96

Marketing Analytics Tools Paid Content Analytics ROI 96

Hubspot

APRIL 12, 2016

It’s the same tactic used by Google AdWords—as well as newspapers, magazines, billboards and other types of media we enjoyed in the Stone Age. Customers Like Having Things Delivered. In fact, you can even grow brand loyalty. 3) Twitter Engagement Tweets. It’s a rainy Sunday, and you’re craving pineapple pizza.

Distribution 28

Distribution Paid Content Marketing Analytics Tools Advertorials 28

Hubspot

MAY 15, 2013

Press releases and pitches were tailored specifically toward the end readers (assignment editors, producers, and reporters) versus a wider net of prospects, customers, and leads who could benefit from the news as well. New School: Got a Story? Share It With the Many, Not the Few.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

accelerate agency

APRIL 26, 2021

Digital marketing is also more cost-effective, as technology helps you reach more customers for less money. Using digital analytics helps you get to know your audience and create personalized content to attract them, thus improving brand loyalty. The free version includes related keywords, a Google trend chart, and YouTube insights.

Paid Content 52

Paid Content Marketing Automation Services Budget Programs Enterprise Management 52

Webbiquity

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

Content Marketing Institute

NOVEMBER 7, 2017

To thrive and grow, it needs a constant influx of supporters who buy into its perspectives, points, and purposes, and customers who purchase its products. And with the number of organic links on a Google SERP decreasing to an average 8.5, 75% of users never scroll past the first page of @Google results via @HubSpot #research.

Paid Content 106

Paid Content Promotion Paid Search Agency Budget Programs 106

SnapApp

DECEMBER 14, 2016

Read on to discover which B2B marketing trends you should be leveraging in 2017 to achieve success for your company and customers. Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. Closed loop attribution and reporting.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142

Hubspot

MARCH 10, 2016

APIs facilitate the data needed to provide solutions to customer problems. For example, Google and Oracle are primarily B2B companies. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. Learn more about how marketers can use APIs here. 6) Blogging.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Webbiquity

AUGUST 26, 2010

Creating Facebook Pages Customers Will Want To Join by Outspoken Media. 9 Ways to Enhance Your Facebook Fan Page by Social Media Examiner. ,&# the prolific Lisa Barone details four ways to make your customers and prospects on Facebook feel like they are part of something — not just following a self-promoting brand.

Facebook 100

Facebook Search Marketing Advertisements Advertising 100