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Why storytelling defines the future of B2B marketing

Tomorrow People

In fact, in a study conducted by Stanford professor Chip Heath, 63% of participants tested could remember stories—but only 5% could remember a single statistic. By telling a convincing story about how your team solves problems, you can engage your audience and foster brand loyalty more easily. Make your customers the ‘hero’.

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Why storytelling defines the future of B2B marketing

Tomorrow People

In fact, in a study conducted by Stanford professor Chip Heath, 63% of participants tested could remember stories—but only 5% could remember a single statistic. By telling a convincing story about how your team solves problems, you can engage your audience and foster brand loyalty more easily. What are some key storytelling techniques?

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100 Key E-Commerce Statistics That Will Generate Sales

Atomic Reach

However, while e-commerce stores make it easier to reach the ideal customer, it still requires a cohesive and comprehensive strategy to be successful. If you are stepping into the world of e-commerce, we invite you to take a look at the below statistics to help you create strategies to better reach your online audience. Source ).

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Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor

KoMarketing Associates

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Because the Google Shopping results utilize photos, they tend to draw more attention than the other text ads on the page. Screenshot via Google.

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10 Incredibly Useful Content Marketing Tips to Follow

PureB2B

You can’t publish hundreds of articles on the internet and expect them to rank on Google on their own. Content marketing has become one of the ways of increasing customer interaction and capturing the attention of the appropriate audience online. To get the attention of customers across the world, you must use the right approach.

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10 Incredibly Useful Content Marketing Tips to Follow

PureB2B

You can’t publish hundreds of articles on the internet and expect them to rank on Google on their own. Content marketing has become one of the ways of increasing customer interaction and capturing the attention of the appropriate audience online. To get the attention of customers across the world, you must use the right approach.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Social Media Statistics for B2B Marketers , June 21, 2010. CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). The End Of Google Search Is Near , Wednesday, July 7, 2010.