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Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor

KoMarketing Associates

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Because the Google Shopping results utilize photos, they tend to draw more attention than the other text ads on the page. Screenshot via Google.

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Why we care about adtech: The complete guide

Martech

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. It can help marketers improve omnichannel engagement by targeting customers across many channels.

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The Benefits of Call Tracking: What You Can Learn from Customer Calls

Matchcraft

That’s the beauty of platforms such as Google Analytics and Google AdWords. For all the wonder of Google Analytics , there’s one additional data source that may be able to help you close the loop on conversions (and other unanswered questions): it’s call tracking. Are customers frustrated with your customer service team?

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18 Actionable and Proven Tips to Increase Your eCommerce Conversion Rate

Optinmonster

Google Analytics can track your conversions automatically. Attract Qualified Site Visitors These days, most online shopping purchases start with a Google search. Start a Referral Program A referral program is where you reward existing customers for sharing your website with friends and family.

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Google Remarketing Strategies to Take your Leads Down the Sales Funnel

LeadSquared

Google Remarketing Strategies to Take your Leads Down the Sales Funnel. Google Remarketing Strategies have proven to be beneficial for many businesses around the globe. There is no hard and fast rule that marketers must design Google Remarketing strategies according to what is said here. But of course its not a piece of cake.

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Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

During the Google Marketing Live keynote on July 10, 2018, the leading search engine announced new marketing features available on its platform. The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products.

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The Death of Pay Per Click Advertising (PPC)

Tomorrow People

For example, recent research has revealed that just 18% of SMEs using Google Adwords actually recoup their investment (Source: YouGov). PPC is purely about grabbing the potential customer’s attention without actually developing a lasting relationship with them. Build loyalty to create long-term revenue.

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