19 Reasons to Use Google Analytics for Your Business
MARCH 16, 2011
Easily Export to Excel Virtually any report you create in Google Analytics can be exported as a CSV file. Filter Out Specified Domains If your Google Analytics code is somehow placed on another site, irrelevant data can severely compromise your statistics. This information indicates what about your site (or your services) is scaring customers away from following through. 5.
8 Key Changes In Google Search B2B Marketers Should Know
OCTOBER 31, 2014
As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. Mobile Prioritization in Google Search Results. The key takeaway?
Google Buy Button: Retailer’s Boon or Devil’s Bargain?
MAY 21, 2015
Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. In a much anticipated move, Google is apparently preparing to incorporate buy buttons within some of its sponsored search ads on mobile devices. So how exactly will the Google buy button work? What It Is. Buy buttons will not appear in organic search results. Hmmm….
Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor
FEBRUARY 3, 2014
Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Because many B2B marketers fail to realize that Google Shopping is now integrated with AdWords, putting this area of prime real estate in search results in optimal paid advertising position. Shopping Campaigns.
4 Lessons from Responsive Design for CMOs
Buzz Marketing for Technology
FEBRUARY 12, 2014
Four Digital Marketing Mistakes You Should Never Make
APRIL 6, 2015
But here are four common marketing mistakes you should never allow yourself to make: Mistake #1: Failing to mine for customer insight. But with the availability of simple tools like custom short-link generators, it is now possible to know exactly which content is performing best. If you feel a little behind the curve, don’t worry. That’s simply the nature of the game these days.
The Top 5 YouTube Analytics Every Marketer Should Know
FEBRUARY 24, 2016
OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? But like Google Analytics, YouTube Analytics has so much data that it can be overwhelming. Photo Credit: Bloomua / Shutterstock.com.
The 50 Best Startup Tools For 2016
B2B Marketing Insider
OCTOBER 5, 2015
In order to build or grow a startup in 2016, you need to invest in tools that can help you optimize, automate, and improve every working part of your business—from sales and marketing, to employees and customers. We’ve categorized the tools into 10 main categories: marketing, sales, data, customer support, project management, productivity, back-office, social, employees, and learning.
The Death of Pay Per Click Advertising (PPC)
MARCH 19, 2012
For example, recent research has revealed that just 18% of SMEs using Google Adwords actually recoup their investment (Source: YouGov). Build loyalty to create long-term revenue. Use PPC within a wider inbound marketing approach to align your ads with matching content on your site and nurture visitors into customers. Is PPC past its Sell By date? It is brand-unaware.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. ” Getting less traffic from Google?
Is Author Rank Really Relevant?
JULY 18, 2014
By now, you’ve read about the latest Google-induced confusion-fest. This was one of the accounts of the carnage: Google’s John Mueller has announced that Google is making a major change in the search results around authorship. Specifically, Google is dropping the profile photo and circle count from the search listings where authorship is assigned to a web page.
Should You Pay for Content Distribution?
APRIL 12, 2016
It’s the same tactic used by Google AdWords—as well as newspapers, magazines, billboards and other types of media we enjoyed in the Stone Age. Customers Like Having Things Delivered. In fact, you can even grow brand loyalty. Sure, we possess plenty of SEO know-how and a knack for delivering information in a way that’s entertaining and interesting. Far from it, in fact.
Case study: Fast-growing B2B expands social media exposure
grow - Practical Marketing Solutions
FEBRUARY 3, 2011
invited him to share his inspiring success story … When I started at Hinda Incentives in 2009, we had very little digital marketing efforts outside of a website and a Google AdWords account. Our Twitter community of targeted customers has grown steadily (doubling in six months), as has our LinkedIn following. Within that time frame, we were listed on the Inc.
Why Last Year’s Holiday Ecommerce Sales Numbers Are Changing 2015 Expectations
NOVEMBER 27, 2015
But today’s most innovative online retailers—companies like Mizzen & Main , Harry’s , Plated , and more—build relationships with their customers throughout the year. You don’t need anyone to tell you that the holidays are a major opportunity for retailers everywhere (online or offline). RJMetrics analyzed data from hundreds of ecommerce stores. The big one? Is This Normal?
How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings
MAY 19, 2013
Let’s share what my team and I have come up with: We believe to get optimal results from sponsoring Marketing Made Simple TV, you need to invest in two things: Paid marketing campaign, like Google Adwords and/or Facebook ads. Research based membership firm uses innovative approach using Marketing Made Simple TV to promote their offerings. Want to supercharge your WordPress blog?
The Best Marketing Blog Posts of 2013
DECEMBER 27, 2013
Customer Loyalty: 3 Ways to Create a Cult-Like Following. Facebook No-Nos that Turn Off Customers. How to Compel & Not Repel Customers on Facebook [Infographic]. Google AdWords Tips for a Small Budget. The end of year is a time for reflection, especially when it comes to your marketing tactics and campaigns. What worked well for you this year? SEO/SEM.
Why Your Mobile Content Strategy Should Include Micro-Moments
JUNE 27, 2016
According to Google, we all create more than a billion of stories like these every day, whether it’s searching for home prices as you walk down a beautiful street or for a nearby hair stylist to give you a trim in the hours before a wedding. The point is to determine at what point your potential customers would find themselves in a micro-moment that involves you. Micro-moment!
16 case studies prove ROI of mobile marketing
FEBRUARY 18, 2013
BMW : Began using MMS (Multimedia Message Service) to send images, video, sound files and text messages for customized snow tire offers. HARLEY-DAVIDSON : Wanted to maintain visibility with current customers and add new customers and revenue through a holiday promotion. HOTEL TONIGHT : Sought to acquire new customers who would download its last-minute hotel booking app and ultimately use it to book room nights. McDonald’s employed location-based technology and geo-targeted above-the-line messaging, to avoid sending potential customers to a locked door.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
APIs facilitate the data needed to provide solutions to customer problems. For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. metric that measures how many customers you retain and at what value. 13) CASL.
Digital Marketing Glossary, Part 1
FEBRUARY 17, 2014
Acquisition cost : In email marketing, the cost to generate one lead, newsletter subscriber, or customer in an individual email campaign; typically, the total campaign expense divided by the number of leads, subscribers or customers it produced.( AdWords: Google’s pay-per-click (PPC) search-engine marketing (SEM) program. Guilty as charged. that have value.
What Your Traditional Marketing Education Didn't Teach You About Marketing Today
MAY 15, 2013
Press releases and pitches were tailored specifically toward the end readers (assignment editors, producers, and reporters) versus a wider net of prospects, customers, and leads who could benefit from the news as well. Conducting ongoing polls in social media channels to facilitate lovable feedback in real time versus waiting to facilitate focus groups or customer interviews.
B2B Marketing Predictions For 2011
B2B Marketing Insider
NOVEMBER 18, 2010
Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. And what a wild ride it has been.
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Creating Facebook Pages Customers Will Want To Join by Outspoken Media. Opening up with “most fan pages ARE vomit-inducing…but it doesn’t have to be that way!, the prolific Lisa Barone details four ways to make your customers and prospects on Facebook feel like they are part of something — not just following a self-promoting brand. Noting that “Facebook fan pages number among the few social media channels that allow page customization for users, Ching Ya shares nine great ideas for creating a unique and vibrant Facebook presence. Always.
4 Key Factors When Assessing Your Content Marketing ROI
JANUARY 6, 2016
As Daniel Tolliday reminds marketers on the CMO blog , metrics should capture customer interaction at each stage of the buyer’s journey: . Without interactive and static content, your website would be a lot less likely to show up in the first page of a Google search. Content marketing ROI is the trickiest part of the business. Consider Metrics for Every Stage of the Buyer’s Journey.
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Customers. CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). The End Of Google Search Is Near , Wednesday, July 7, 2010. Google’s Next Big Thing , April 24, 2010. Are You and Your Customers Hungry for Social Media?
Best of 2007: Articles and Blog Posts on Strategy and Branding
FEBRUARY 20, 2008
Neither is right or wrong, but they are both part of a complex communications and customer landscape." Can you buy customer loyalty? by Loyalty Marketing Blog Jonathan Treiber makes the case that customer loyalty can't be bought, only earned. and "What are best ways to communicate my brand message?" What are they doing? Organic SEO vs. PPC?