| || |
|Page 1 of 1 || Previous | Next |
| | TOMORROW PEOPLE
MARCH 19, 2012 The Death of Pay Per Click Advertising (PPC)
For example, recent research has revealed that just 18% of SMEs using Google Adwords actually recoup their investment (Source: YouGov). Build loyalty to create long-term revenue. Use PPC within a wider inbound marketing approach to align your ads with matching content on your site and nurture visitors into customers. Is PPC past its Sell By date? It is brand-unaware.
| | GROW - PRACTICAL MARKETING SOLUTIONS
FEBRUARY 3, 2011 Case study: Fast-growing B2B expands social media exposure
invited him to share his inspiring success story … When I started at Hinda Incentives in 2009, we had very little digital marketing efforts outside of a website and a Google AdWords account. If organic search and an AdWords account were creating opportunities, we figured social media would amplify that traffic. Within that time frame, we were listed on the Inc.
| | BIZNOLOGY
FEBRUARY 18, 2013 16 case studies prove ROI of mobile marketing
BMW : Began using MMS (Multimedia Message Service) to send images, video, sound files and text messages for customized snow tire offers. HARLEY-DAVIDSON : Wanted to maintain visibility with current customers and add new customers and revenue through a holiday promotion. HOTEL TONIGHT : Sought to acquire new customers who would download its last-minute hotel booking app and ultimately use it to book room nights. McDonald’s employed location-based technology and geo-targeted above-the-line messaging, to avoid sending potential customers to a locked door.
| | INBLURBS
JUNE 28, 2011 Location based marketing social media to get in front of your audience
Location based marketing is used to pinpoint consumer’s location and provide location specific information, to attract customers to products and services, on their mobile devices. The motivation to use location based services are to find friends, play games, get coupons and share their activity and increase loyalty. — 70% 19-35 yrs. — 70% college grads. The Dealmap.
| || || || |
WEBBIQUITY 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
| THURSDAY, AUGUST 26, 2010
Creating Facebook Pages Customers
Will Want To Join by Outspoken Media. Opening up with “most fan pages ARE vomit-inducing…but it doesn’t have to be that way!, the prolific Lisa Barone details four ways to make your customers
and prospects on Facebook feel like they are part of something — not just following a self-promoting brand. Noting that “Facebook fan pages number among the few social media channels that allow page customization
for users, Ching Ya shares nine great ideas for creating a unique and vibrant Facebook presence. Always. MORE >>
FEARLESS COMPETITOR How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings
| SUNDAY, MAY 19, 2013
Let’s share what my team and I have come up with: We believe to get optimal results from sponsoring Marketing Made Simple TV, you need to invest in two things: Paid marketing campaign, like Google Adwords
and/or Facebook ads. We are a research-based membership organization that works with the world’s leading professional services, technology, and communications providers to generate increased demand, strengthen customer
relationships, and improve brand differentiation. Want to supercharge your WordPress blog? But they didn’t do much at all with it. Jeff Sands. MORE >>
TOMORROW PEOPLE Are You Getting Effective SEO and Digital Marketing in 2013?
| MONDAY, APRIL 22, 2013
In order for your website or blog to be properly ranked in the search engine and be found by potential customers
, it is essential that the keywords that are being used are relevant and have a likelihood of success. Utilising free SEO keyword checkers such as Google Adwords
or Wordstream (limited free searches yet still a great tool) with help you assess the viability of a keyword. Either way you will be penalised by Google
, so get the balance right. In order to do this they need to employ a three-pronged approach. Research Keywords Effectively. Use Backlinks Wisely. MORE >>
EB2BLEADS Why SME's Need Meaningful Analytics To Measure Marketing
| WEDNESDAY, OCTOBER 19, 2011
just reported that less than a fifth (that's just under 20%) of small businesses using Google AdWords
say they recoup the cost of their investment, based on recent research. In fact its why our services are built around the HubSpot platform because its designed to measure what activity is responsible for generating leads, sales and loyalty
online or offline. Google AdWords
are being promoted widely to SMEs as a direct and cost-effective way of raising brand awareness and boosting sales of products and services. smallbusiness.co.uk Article written by eb2bleads. MORE >>
B2B MARKETING INSIDER B2B Marketing Predictions For 2011
| THURSDAY, NOVEMBER 18, 2010
and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs. We will re-discover that happy employees create loyal and satisfied customers
who in turn improve profit margins. Marketing Leads: Quality Vs. Quantity The #1 Way to Improve Customer Loyalty
and Satisfaction About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. And what a wild ride it has been. All rights reserved MORE >>
- What Your Traditional Marketing Education Didn't Teach You About Marketing Today HUBSPOT | WEDNESDAY, MAY 15, 2013
- Click-to-Call Case Study: The IHG Mobile Ad Copy Test BLOG MY CALLS | THURSDAY, MARCH 21, 2013
- 19 New Featured Sources on the B2B Marketing Zone WEBBIQUITY | MONDAY, JULY 26, 2010
- Top 10 Resources – Search Engine Marketing E-STORM | THURSDAY, DECEMBER 10, 2009
- Are You Getting Effective SEO and Digital Marketing in 2013? TOMORROW PEOPLE | MONDAY, APRIL 22, 2013
- Why SMEs Need Meaningful Analytics To Measure Marketing EB2BLEADS | WEDNESDAY, OCTOBER 19, 2011
- Tips for Creating Better Lead Nurturing Content MARKETING GENIUS BLOG | FRIDAY, SEPTEMBER 18, 2009
- Best of 2007: Articles and Blog Posts on Strategy and Branding WEBMARKETCENTRAL | WEDNESDAY, FEBRUARY 20, 2008
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
We need your email and password to allow you to log into your personalization features.
Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.