KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Because the Google Shopping results utilize photos, they tend to draw more attention than the other text ads on the page. Screenshot via Google.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

seo.co

DECEMBER 18, 2020

Why Isn’t My Business Appearing in Google Local Search? + When a user enters a query with a local keyword (or a geographic indicator is telling Google their location), Google produces a separate set of results near the top of the SERPs. Local SEO – Table of Contents. Introduction – What is Local SEO?

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

PureB2B

OCTOBER 20, 2021

You can’t publish hundreds of articles on the internet and expect them to rank on Google on their own. Content marketing has become one of the ways of increasing customer interaction and capturing the attention of the appropriate audience online. To get the attention of customers across the world, you must use the right approach.

Content Marketing 140

Content Marketing Tips Planning Work Management 140

PureB2B

OCTOBER 20, 2021

You can’t publish hundreds of articles on the internet and expect them to rank on Google on their own. Content marketing has become one of the ways of increasing customer interaction and capturing the attention of the appropriate audience online. To get the attention of customers across the world, you must use the right approach.

Content Marketing 62

Content Marketing Tips Planning Work Management 62

Outbound Engine

SEPTEMBER 18, 2018

And for popular platforms like Facebook and Google AdWords, there are lots of ways to enhance your marketing. Target Customers By Region & Interests. Digital advertising platforms like Facebook and Twitter give users the option to target customers based on a variety of categories. Make Every Ad Feel Personal.

Ads 40

Ads Advertisements Advertising Adwords 40

Albacross

JULY 31, 2018

Now, wouldn’t you say this is roughly the same as allocating a small budget to AdWords every month? Google will always, always give paid ads more priority than organic rankings. But is AdWords the best choice, or should I try other platforms as well? After all, Google has dominated the search engine market. Image source.

Paid Content 40

Paid Content Paid Search Agency B2B Marketing Marketing Strategy 40

QuanticMind

SEPTEMBER 28, 2016

Panelists warn against over-focusing SEM efforts on lower-funnel prospects on such metrics as return on ad spend (ROAS) and return on investment (ROI) – doing so means your brand may not be making enough touchpoint contact with customers during their buying journeys.

SEM 40

SEM Multi-Channel Paid Content Cost Per Click 40