Why you will NEVER see an ad for Find New Customers
OCTOBER 5, 2011
B2B Demand Generation | Find New Customers policy on advertising. Recently, the topic of online advertising came up recently – Google Pay per Click (adwords), Linkedin ads and Facebook ads. Google adwords, Linkedin or Facebook? “ Find New Customers does zero paid advertising? You will never see a Pay Per Click ad, Linkedin ad or a Facebook ad. Find New Customers is not in newspapers, trade journal, signs at events, etc. Find New Customers is on Facebook and Linkedin too. ” Dan McDade, Pointclear.
Purchases are fun, but…….they don’t move the business needle
JUNE 19, 2012
Buyer personas – interview your customers and prospects. ” Map the Buying Process – Document exactly how your customers buy. Focus on a single customer problem. Share the blog post on Twitter, LinkedIn, Facebook, Google+, Digg, Delicious, StumbleUpon, etc. Create a Google Adwords campaign, pointing to the issue and page. (It’s I do too.