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Why you will NEVER see an ad for Find New Customers

Fearless Competitor

B2B Demand Generation | Find New Customers policy on advertising. Recently, the topic of online advertising came up recently – Google Pay per Click (adwords), Linkedin ads and Facebook ads. Google adwords, Linkedin or Facebook? “ Find New Customers does zero paid advertising? You will never see a Pay Per Click ad, Linkedin ad or a Facebook ad. Find New Customers is not in newspapers, trade journal, signs at events, etc. Find New Customers is on Facebook and Linkedin too. ” Dan McDade, Pointclear.

Purchases are fun, but…….they don’t move the business needle

Fearless Competitor

Buyer personas – interview your customers and prospects. ” Map the Buying Process – Document exactly how your customers buy. Focus on a single customer problem. Share the blog post on Twitter, LinkedIn, Facebook, Google+, Digg, Delicious, StumbleUpon, etc. We enjoy buying things, like cars, golf clubs, iPads, and vacations.  I do too. Where they start?