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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Competition for ‘Sponsored Update’ campaigns is substantially greater vs. ‘LinkedIn Ad’ campaigns.

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How to reach your customers at work or at home

Biznology

Have you ever wished you knew more about the consumer side of your business customers? On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access.

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26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection.

Best Google AdWords Tips and Tactics of 2010

Webbiquity

There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns? When should you use the AdWords Editor? 4 Ways to Leverage Adwords Search Query Reports by PPC Blog. Share this on Facebook.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability. of LinkedIn’s total revenue.

63 Digital Advertising Terms Every Marketer Should Know

Act-On

Cost per Acquisition : The cost of acquiring one customer. Typically calculated by dividing the total amount spent on an advertising campaign by the number of customers acquired through that campaign. Lead : A potential customer. Lookalike Audience : If you’re like most businesses, you know who your customers are from a demographic and even psychographic point of view. A Lookalike Audience targets people who are similar to your existing customers which helps improve your conversion rates. AdWords digital marketing terms marketing glossary marketing terms

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). companies have integrated social media with their customer service, sales, or product development processes.

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33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. It listens to more than 5000 social mentions a day on Facebook, Twitter, and other social channels. million. million. million. million.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

List with a Twist: 50 Creative Tips for Gathering Customer Emails

Vertical Response

If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free. 10) Ask customers for new subscribers’ names in exchange for a discount. 13) Optimize your website for your keywords, striving for the top of the organic search results for those seeking your products (see Google Adwords). 18) Consider a platform like BuddyPress for WordPress (and add opt-ins), creating a community that fosters interaction among customers. 25) Use your smartphone to add addresses on the go.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans? Facebook reaches 57% of the U.S. Adam T.

Stats 77

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. or 2.xx, which is not uncommon.

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Looking in Google’s funhouse mirror

Biznology

When they think about you, what do your customers, your competitors, your clients, and your employees think? Some hints: how do your employees describe your company and their job on their LinkedIn, Google+, and Facebook profile? Search Marketing Bob Gallagher Facebook Google linkedin Meta element Mirror Thus Spoke Zarathustra twitter And you don’t want to.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Cost per Acquisition : The cost of acquiring one customer. Typically calculated by dividing the total amount spent on an advertising campaign by the number of customers acquired through that campaign. Lead : A potential customer. Lookalike Audience : If you’re like most businesses, you know who your customers are from a demographic and even psychographic point of view.

List with a Twist: 50 Creative Tips for Gathering Customer Emails

Vertical Response

If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free. 10) Ask customers for new subscribers’ names in exchange for a discount. 13) Optimize your website for your keywords, striving for the top of the organic search results for those seeking your products (see Google Adwords).

Why you will NEVER see an ad for Find New Customers

Fearless Competitor

B2B Demand Generation | Find New Customers policy on advertising. Recently, the topic of online advertising came up recently – Google Pay per Click (adwords), Linkedin ads and Facebook ads. Google adwords, Linkedin or Facebook? “ Find New Customers does zero paid advertising? You will never see a Pay Per Click ad, Linkedin ad or a Facebook ad. Find New Customers is not in newspapers, trade journal, signs at events, etc. Find New Customers is on Facebook and Linkedin too. Why not?

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog. Facebook SEO.

Why You Need A Single Source Of Truth For Marketing Data

bizible

B2B marketers get lead data from, at a minimum, all of the marketing channels that have a conversion pixel (think: AdWords, Facebook), their marketing automation platform, and their CRM. Double-counting confusion When AdWords counts conversions, it doesn’t consult and reconcile their information with Facebook Insights or LinkedIn Analytics or any other marketing channel.

5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Paid Social Media – all three leading B2B social media channels (LinkedIn, Twitter, Facebook) offer variations on “custom audience” programs that enable you to upload lists of customers, prospects, or target accounts and deliver ads exclusively to that audience, or so-called “lookalike” prospects that meet the same criteria.

B2B Conversion Tracking Best Practices

bizible

Through digital ad tracking and website tracking, we have the opportunity to understand quite a bit about our prospects and customers before a word is even spoken. Especially in the world of B2B marketing, because the customer journey can be long and complicated, proper conversion tracking is essential. In B2B marketing, there are multiple conversions in a customer’s journey.

Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

Customers are the heart and soul of any business. To survive in the long run, companies need to have a sound customer acquisition and service strategy. Over time, they need to fine-tune their strategies to adapt to the evolving requirements of the customers and the dynamics of the competition and the industry. Building a robust customer acquisition process takes time.

The Future of Digital Marketing According to the Giants

Webbiquity

Virtual reality seems to be one of the hottest trends: Google has Google Glass , Facebook bought Oculus VR (which makes the virtual reality gaming headset Oculus Rift), and Yahoo! Google certainly knows this – their Webmaster Tools, Analytics and AdWords platforms belong to the most informative, readily available data tracking technology there is online. Guest post by Clayton Wood.

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

Paid media, remarketing or retargeting through AdWords, LinkedIn or Facebook helps remind prospects about your services so it’s a mistake to miss this – it gives probably the best paid digital media ROI available. If you are, there are new options available all the time, like the recent launch of the LinkedIn ‘Lead Accelerator’ You can review the options on our Content Distribution matrix. The following is an excerpt from our discussion, I hope you enjoy it. Again this approach isn’t new technically innovative, but it is underexploited.

Paid Advertising 101: Understanding the Basics of Advertising on Social Media

Synecore

Now, whether it’s Facebook, Twitter, LinkedIn, or YouTube, they’ve all stripped down their processes, simplifying the user experience and making it astonishingly easy to set up ad campaigns on their platforms. Now that we’ve reviewed the big picture process of advertising on social media, let’s take a quick spin through some of the high points of advertising on each of four major social networks—Facebook, Twitter, LinkedIn, and YouTube. Advertising on Facebook. The first step to advertising on Facebook is to create a Facebook Page for your business.

Ultimate List of 22 Account-Based Marketing Tactics

bizible

Marketing can provide custom fields for Sales to edit before they send off downloadable offers to influencers at your target accounts. Facebook custom audiences. Use these identifiers and narrow the scope of your Facebook advertising to target your list of accounts. Adwords Customer Match advertising. LinkedIn company targeting.

How To Measure Paid Media ROI (ROAS)

bizible

And second, are the leads that you are generating converting into customers? AdWords, LinkedIn, Facebook) and your CRM, where revenue data is held. Is the traffic coming from LinkedIn properly being marked as LinkedIn in your attribution solution? Of course, in B2B customer journeys, there are multiple touches across multiple channels. ROI / ROAS.

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[Infographic] The Periodic Table of Elements for B2B Marketing Attribution

bizible

Attribution is the process of attributing revenue to specific marketing activities that contributed to the conversion of those customers. It can track keywords, campaigns, content, display ads, events (and more) and follow a customer through their interactions with all of those marketing touches. Linkedin. Facebook. AdWords. click to view larger). Website. Email.

7 Stages of B2B Marketing Sophistication [Which Level Are You?]

bizible

As soon as a company begins to add paid media to their channel mix (AdWords, Bing Ads, Google Display Network, LinkedIn, Twitter, Facebook, etc), they’re able to target prospects more effectively through these platforms. B2B marketing is no easy task. It’s a multi-faceted process that spans months to years of a buyer’s journey. 7-Stage B2B Marketing Sophistication Framework.

CPL 97

The 9 Circles of B2B Marketing Hell

bizible

B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. Your customers and your bottom line will thank you for it. The problem comes when the data from all of these separate channels needs to be pieced together to map the customer journey. Below, read about the 9 circles of B2B marketing hell and what you can do to avoid them.

20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

Rather, it has made its way into your News Feed on Facebook and it's living alongside the updates of your connections on LinkedIn. In fact, it was our customers who actually convinced us that display advertising isn't all that bad. Example 1: LinkedIn Display Network. AdWords. Source: Facebook ). Source: LinkedIn ). But then things started to change.

Does creating content make you dumb?

grow - Practical Marketing Solutions

I post daily on Facebook, Twitter and LinkedIn. I have not spent a dime on any form of advertising since 2008 (although Phoebe The Amazing Intern is messing around with Google AdWords as part of her assignment this month). How are you staying firmly placed on the learning curve and at least one step ahead of your customers and competitors? Is that true? Is that true?

Which Social Network Should You Advertise On?

Hubspot

1) LinkedIn. The Good: One major benefit to using LinkedIn is its user base, which consists mainly of business professionals. Over LinkedIn, your ads are almost always seen by business-minded individuals, like yourself. Like Facebook, you can also target to niche groups in categories like demographics, employee title and location. 4) Facebook. Success! 2) Twitter.

You talking to me? 6 Tips for Channeling Voice of Customer to Boost Content and Social Media Marketing Efforts

WindMill Networking

In previous posts I have talked about the importance of producing content that grabs the attention of your customers and prospects and engages them or inspires action. How do you speak in the language of the customer, connect with their concerns and choose topics that are of greatest interest? Customer service and contact centers can provide rich sources of info.

Unveiling The Pipeline Marketing Technology Stack

bizible

In the B2B marketing world, AdWords is a near ubiquitous paid channel. The technology involved in paid channels includes audience targeting through various social, search, and display networks (think: leveraging affinity groups on AdWords or targeting by job skills on LinkedIn). This information is tracked and organized by a customer relationship management (CRM) tool.

Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]

bizible

AdWords. LinkedIn. Facebook. You’ll notice that, from the “Landing Page” element in the top right segment (purple), there are two paths back to “Attribution Data” -- one utilizes an API integration with Adwords and Bing Ads, and the other connects paid social campaigns through UTM parameters. click to view larger). Attribution Data. Attribution Program. Multi-touch.

22 Free Content Marketing Tools To Drive Your Content Marketing Plans

B2B Marketing Insider

Google Keyword Planner : If you have an AdWords account, you can use this tool for all manner of related keywords around your focus topic areas. But even without an AdWords account, one great content marketing hack is to just go to Google search bar and type in your main keyword to see what suggestions Google comes up. And no matter what size budget you may have. SEO Assessment.

Plan 151

10 Trends That Defined Digital Marketing in 2016

Modern B2B Marketing

In late 2015, Facebook booted Bing and replaced site search with their own algorithm that allows visitors to search all public posts. For example, marketers can search for any term on Facebook and find public posts using that term. In April, Facebook launched Facebook Live. In March, LinkedIn launched Account Targeting. Increased Social Search Functionality.