Marketing Insider Group

OCTOBER 5, 2015

In order to build or grow a startup in 2016, you need to invest in tools that can help you optimize, automate, and improve every working part of your business—from sales and marketing, to employees and customers. Adwords – For spreading the word about your business on Google through advertising. Customer Support Tools.

Startups 100

Startups Tools Best Practices Word of Mouth 100

Biznology

FEBRUARY 18, 2013

BMW : Began using MMS (Multimedia Message Service) to send images, video, sound files and text messages for customized snow tire offers. Caritas documented how the mobile devices were able to save 19,200 hours or 98 hours per clinicians per year. They increased conversion +30%. ROI for the mobile website was 30-to-1.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

KoMarketing Associates

OCTOBER 31, 2014

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. The key takeaway?

Search Marketing 120

Search Marketing B2B Marketing Google B2B Thought Leadership 120

Single Grain

NOVEMBER 6, 2019

This comprehensive how-to guide to Google Analytics for content marketing was updated and expanded to provide even more information. Over 29 million websites are using Google Analytics to track the actions happening on their website. We wanted to solve that problem with the tool that is already in your toolkit: Google Analytics.

Marketing Analytics Tools 96

Marketing Analytics Tools Paid Content Analytics ROI 96

Hubspot

MAY 15, 2013

Marketers were taught to load as many gobbledygook words like “unique” and “first ever” and “launch” into headlines and then charm, cajole, and convince reporters to tell their story in a positive way using a combination of press releases, pitch documents, and phone calls. New School: Got a Story? Share It With the Many, Not the Few.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Hubspot

MARCH 10, 2016

APIs facilitate the data needed to provide solutions to customer problems. For example, Google and Oracle are primarily B2B companies. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. Learn more about how marketers can use APIs here. 6) Blogging.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28