41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: This is very helpful for forecasting. . . #7: Forecast - We track all deals with the closed-date of the current quarter. . CTR, Unique CTOR, Forwards/Shares and links clicked on. It’s important to establish a benchmark. 5: Opportunities. .
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