Remove customer
Remove Adwords Remove CTR Remove Google Remove Loyalty
article thumbnail

The MozCon Virtual 2020 Final Agenda

Moz

10:20am – Stream 2 – Whatever You Do, Put Billboards in Seattle – Getting Brand Awareness Data from Google. How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? 11:15am – Stream 2 – The Science of Seeking Your Customer. CTR-you-ready?? Dr. Peter J.

article thumbnail

The MozCon Virtual 2020 Final Agenda

Moz

10:20am – Stream 2 – Whatever You Do, Put Billboards in Seattle – Getting Brand Awareness Data from Google. How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? 11:15am – Stream 2 – The Science of Seeking Your Customer. CTR-you-ready?? Dr. Peter J.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The MozCon Virtual 2020 Initial Agenda

Moz

Senior SEO Account Manager, Merkle The Science of Seeking Your Customer. To stand out among the crowd, cultivate real loyalty, and maximize the lifetime value of your clients, you have to go beyond mere marketing — developing a thriving brand ecosystem that aligns with the brand's ultimate goals. CTR-you-ready?? Alexis Sanders.

article thumbnail

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). The End Of Google Search Is Near , Wednesday, July 7, 2010. Are You and Your Customers Hungry for Social Media? June 7, 2010.

article thumbnail

SMX East 2016 Day 2 – SEM for Brands, SEM Testing Best Practices, SEM + TV, Beyond Search, Multi-Channel

QuanticMind

Panelists warn against over-focusing SEM efforts on lower-funnel prospects on such metrics as return on ad spend (ROAS) and return on investment (ROI) – doing so means your brand may not be making enough touchpoint contact with customers during their buying journeys.

SEM 40
article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

APIs facilitate the data needed to provide solutions to customer problems. For example, Google and Oracle are primarily B2B companies. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. 15) Clickthrough Rate (CTR). 4) B2B (Business-to-Business).