KoMarketing Associates
MAY 22, 2018
At the time, platforms such as AdWords didn’t offer much for ad personalization. As advertisers utilize these platforms to gain more awareness, they can also use it to create a unique audience in AdWords. AdWords offers advertisers the ability to create ad copy based on a specific audience. Well, things have changed.
KoMarketing Associates
NOVEMBER 20, 2014
Click-through rate (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. The Benefits of Having a High CTR: Click-through rate is one of the most important factors in Google’s Ad Rank formula. This means that CTR is key in determining your Quality Score. Manipulating CTR.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
KoMarketing Associates
AUGUST 30, 2016
Like previously discussed in my Google’s Summit post , AdWords will be giving advertisers the ability to bid on all three devices individually. Before making changes to AdWords device bidding, it’s important for advertisers to ask themselves a few questions. These devices include desktop, mobile, and tablet. Cost Per Click.
KoMarketing Associates
JULY 6, 2016
So, by now, several of you have been given access to Google AdWords expanded text ads beta , which offers some really exciting and sweeping changes to the length and parameters of ad creative. Expect CTR to Rise and Adjust Budgets Accordingly.
KoMarketing Associates
FEBRUARY 28, 2017
A client’s ads popping up for irrelevant searches can lead to decreases in CTR and quality score, so it’s important to check the SQR report regularly. From month to month, results such as CTR, CPC, and average position can fluctuate based on a number of different factors. Competition Check-Up.
KoMarketing Associates
AUGUST 11, 2015
Thanks to the conversions report in AdWords we can track the different actions, the different landing pages, and anywhere the tracking code associated with lead generation initiatives is present. Reporting CTR doesn’t tell a lot by itself. What is the Best Way to Present This Metric? What is the Best Way to Present This Metric?
KoMarketing Associates
APRIL 7, 2014
Just like other Adwords campaign links, all sitelinks are reviewed and can be disapproved, which would mean they would not be shown in advertisements. The CTR of sitelinks tends to be lower than those of regular ads, so results must be compared amongst sitelinks, instead of entire campaigns, according to Google’s Inside AdWords blog.
Expert insights. Personalized for you.
151 
Let's personalize your content