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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Events also act as triggers for actions within workflows, which begin with contact lists and can be filtered based on attributes and behaviors. One quirk is that the system reacts to all event-based triggers, rather than following a single branch within a workflow. Integration with other CRM systems is due soon.

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B2B Marketing Guide

OutboundView

Buying Triggers – Which activities inside an organization indicate your solution could be a fit for them? Identifying the triggers that drive organizations to buy is absolutely critical for top of funnel targeting. Best case, your buyers are on one of the subscription services such as Zoominfo or DiscoverOrg.