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Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

NuSpark Consulting

Below is a sample matrix we use. For every email campaign, we need to keep track of which email and landing page templates we need to use; which helps us orchestrate the nurture campaigns by aligning the content asset with an email cover, an autoresponder, and a landing page/thank you page (for conversion tracking). Content Matrix.

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Event Lead Management: What You Need To Know Before Your Next Live Event – Webinar Transcription

Lead Liaison

But if I’ve been running my pay per click ad campaign through adwords and they come back to my landing page and they caught the form that would also qualify them here or if we did through social media that will also qualify them here. We also do have ways of pushing leads into other CRMs like Pipelines or SOHO.