Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan
NuSpark Consulting
JULY 7, 2013
Below is a sample matrix we use. For every email campaign, we need to keep track of which email and landing page templates we need to use; which helps us orchestrate the nurture campaigns by aligning the content asset with an email cover, an autoresponder, and a landing page/thank you page (for conversion tracking). Content Matrix.
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