Remove Adwords Remove CRM Remove Marketing Qualified Lead Remove Price

Trending Sources

iCharts Applies Marketing Automation to Smart Strategy to Deliver Record Opportunities


With iCharts, businesses can track and visualize everything from sales numbers to worker productivity to market fluctuations. Until recently, the company had grown organically with little to no marketing. TED:  I’m currently the chief marketing officer at iCharts, but I’m transitioning my responsibilities to Rico who joined us recently, and taking on new projects.

9 Strategies for Improving Lead Quality From B2B PPC Campaigns


You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per lead is great. It’s only when you start analyzing your results and dig a little deeper that you realize an overwhelming majority of these leads are in essence “junk leads”.

PPC 46

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Alive and Kicking!