Trending Sources

Why You Need A Single Source Of Truth For Marketing Data


Origami Logic’s 2016 Marketing Signals Report found that the number one measurement struggle for marketers was having multiple systems that capture and measure the signals. In other words, marketers don’t have a single source of truth and have a hard time reconciling their different sources of data. What's the definition of a lead? Take the concept of leads, for example.

PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence


He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media. What can I do?

Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™


This post was written by Kevin Joyce, VP Revenue Marketing Strategy at The Pedowitz Group. You have a Marketing Automation Platform (MA) and a Customer Relationship Management (CRM) software? You want to see the results in the reporting engine of the CRM, because that is where inbound leads get connected to pipeline and results? Medium: CPC, email, etc.

iCharts Applies Marketing Automation to Smart Strategy to Deliver Record Opportunities


With iCharts, businesses can track and visualize everything from sales numbers to worker productivity to market fluctuations. Until recently, the company had grown organically with little to no marketing. TED:  I’m currently the chief marketing officer at iCharts, but I’m transitioning my responsibilities to Rico who joined us recently, and taking on new projects.

Summer, Funnels & Bluebirds

HG Data

You know that sales funnel you’ve been cultivating in your CRM system? I’m sorry to say it’s practically worthless, and here’s why: Sales funnels are full of people that have self-identified as prospects in response to telesales, emails, direct mail, etc. Responding to sales funnel leads is reactive selling. The Mystique of Marketing’s Hidden Funnel. In an effort to beat the competition, marketing departments are trying to help sales by being first to connect with a prospect. They’re literally trying to turn first-time website visitors into marketing qualified leads.


Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Alive and Kicking!