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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

It’s almost certainly the #1 social media platform for social selling — learning about individual prospects, networking within accounts, and identifying targeted referral opportunities. Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 It represents 19.4% of LinkedIn’s total revenue.

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Prediction: Statistical Methods Will Replace Conventional Rules for Marketing Decisions

Customer Experience Matrix

I haven’t looked closely at any of these but they all seem to promise the core demand generation capabilities of email, landing pages, automated nurturing, lead scoring, and sales system integration. The question this raises in my mind is where the industry goes from here. This brings us back to features.

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Top 10 B2B Inbound Marketing Predictions for 2015

KEO Marketing

Mobile/Local Growth Continues to Dominate. Mobile’s rapid explosion will continue this year, and this will in turn fuel significant focus on local. Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. Now, it is just the opposite.

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The Ultimate Beginner’s Guide to Content Marketing [2023]

Optinmonster

Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. Down the road, that means more leads and sales. More than 75% of those online people use mobile devices and social media, which has implications for your marketing. And nobody wants to miss out on getting more leads, right?