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10 Reasons You Don’t Know Where Your Most Profitable Customers Are Coming From

Leadspace

You haven’t defined your lead funnel or scoring. You want to assign value to every stage in the lead generation funnel through lead scoring. As someone moves through the funnel and becomes a “hotter” lead, their value generally increases. Customer Relationship Management (CRM) Platforms.

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Top 10 B2B Inbound Marketing Predictions for 2015

KEO Marketing

We’re quickly reaching the point where a mobile marketing strategy must even include discussion of wearable technology and how best to present context via that channel. We’re quickly reaching the point where a mobile marketing strategy must even include discussion of wearable technology and how best to present context via that channel.

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The Ultimate Beginner’s Guide to Content Marketing [2023]

Optinmonster

Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. Down the road, that means more leads and sales. According to the CMI, 72% of marketers say content marketing increases engagement and is a great lead generation tool. And nobody wants to miss out on getting more leads, right?