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The Truth About Intent Data

Rev

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. If you are marketing an enterprise CRM, for example, and you reach a small business who needs a simple CRM, then chances are there is not a good fit between the intent and your solution.

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Today there are nearly 7,000 marketing software vendors, which include tools for website content management, CRM, email marketing, social media management, content marketing, SEO and collaboration among many others. On the paid search side, there is Google AdWords, as well as pay-per-click (PPC) offerings from Yahoo and Bing.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.