The Truth About Intent Data
Rev
MAY 21, 2018
If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. SiriusDecisions even validated the importance of this idea by creating a new funnel stage in the latest Demand Waterfall. First, what is intent data? The Intent Data You Already Use. Of course not.
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