The Point

article thumbnail

Top 10 Demand Generation Resolutions for 2014

The Point

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. This year, take your reporting up a notch and make a commitment to show the true impact that your programs have on the company’s bottom line.

article thumbnail

5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

But you can integrate your BDR team more seamlessly into the nurture campaign by scheduling calls (via assigned tasks in your CRM system) in sync with other “touches”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

The introduction follows on the heels of a similar announcement at September’s Dreamforce conference by Bizo , when they unveiled Bizo Company Targeting , a solution that also allows B2B advertisers to target display ads at prospects within target accounts, say Fortune 1000 companies, or a list of names from within the advertiser’s CRM database.

article thumbnail

Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

Web-based “nurturing” via uploaded CRM records. • Imagine a “premium” AdWords option where the only people who see your search ad are those who meet a specific demographic profile.) and each one of those channels could utilize a variety of targeting elements – for example: • retargeting via Web data. • contextual targeting.