Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. ChatGPT can be prompted to write anything from a social media post promoting a product offer to an email newsletter to a product solution brief. and Lately.ai.

Marketing AI 129

Marketing AI Generation Work Management Marketing Management 129

The Effective Marketer

JANUARY 7, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing. If you come from the agency side, you are used to a certain format.

Creativity 100

Creativity Planning Work Management Marketing Management 100

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. A separate study gives some insight as to why companies aren’t measuring their social media ROI.

Social Media 110

Social Media ROI Media Marketing Analytics Tools 110

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. Content production and planning felt more like a creative endeavor than a business practice. But one SEMRush subscription and an AdWords certification later, that content marketing shine seemed a bit duller.

Storytelling 81

Storytelling Social Media Effectiveness Media 81

Atomic Reach

MARCH 18, 2019

David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising. Brad Geddes is a PPC expert and an Official AdWords Seminar Leader. Mel Carson is an influencer in the spheres of social media, and personal branding. Lisa Raehsler is a consultant in social media ads and PPC.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Zoominfo

AUGUST 8, 2019

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. 1. To put it simply, if your organization isn’t already using social media for lead generation purposes, you’re missing out. Not quite ready to be so bold?

High Quality Lead 178

High Quality Lead Leads Lead Marketing Qualified Leads 178

Digilant

OCTOBER 4, 2023

Advertisers now buy media across a vast range of different sites. DMPs can help tie all that activity and resulting campaign and audience data together in one, centralized location and use it to help optimize future media buys and ad creative. The high bidders’ creative is served, and the page is rendered.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

KoMarketing Associates

DECEMBER 21, 2017

Matt is one of my favorite marketers partly because he is so creative. The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You. Taking Everyday Life and Turning It Into Content. What’s the Value of a Like?

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Bannerflow

OCTOBER 12, 2018

A history lesson: Google AdWords and DoubleClick. In 2000 Google launched AdWords (now rebranded Google Ads) with 350 advertisers. The release of AdWords changed online advertising forever. It essentially enabled advertisers to personalise banner ads and produce what we now call dynamic creative. Why the need for change?

Paid Search Agency 75

Paid Search Agency Display Doubleclick Advertising Agencies 75

Biznology

OCTOBER 21, 2013

How do we optimize biddable media where almost no consumers click on ads and even fewer purchase directly from clicking on an ad? Biddable media and story telling. In order to optimize biddable media our role is to align the brand with things that matter to the consumer. Image by None via CrunchBase. Measurement. Conclusion.

Paid Content 80

Paid Content Optimization Media Advertising Agencies 80

The Effective Marketer

MAY 7, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. The presentation is not only funny is also engaging.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

nDash

JANUARY 21, 2021

You’re a creative type with a flair for the written word. Content : Create and manage written content creation including blog posts, case studies, newsletters, social media, whitepapers, sales collateral, and more. You’re also a bit of a marketing nerd who loves spreadsheet shortcuts and all and seeks out actionable data and insights.

Work Management 98

Work Management CMS Development Planning Paid Search Agency 98

The Effective Marketer

AUGUST 2, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Fail at Social Media The challenge of keeping up with the competition in the social media space is not new. This entry was posted on Monday, August 2nd, 2010 at 12:00 pm and is filed under Social Media.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

KoMarketing Associates

JANUARY 2, 2018

As a result, we know we will need to get creative in finding cross-training opportunities. A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy. One of the recommendations was to set 15 minutes a day to social media activity, making this activity a priority and not just a task.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

NuSpark Consulting

JULY 30, 2011

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. As stated previously, a best practice is to offer unique ad creative. It’s my job to stay abreast of these new features and recommend to clients where appropriate.

Adwords 100

Adwords Lead Generation Lead Scoring Lead Ranking 100

Sprout Social

APRIL 19, 2017

Social media ROI is no different. In order to figure out the real value of social media in your organization, you have to think as much about relational as you do about transactional. It’s not that a transactional approach to social media ROI is completely irrelevant. What’s the value of a Like? It’s very relevant.

Social Media 104

Social Media Paid Content Lead Scoring Lead Ranking 104

LeadSquared

JULY 22, 2014

Continuing with the FAQ from the previous post , this post includes the rest of the questions asked at the webinar on ‘6 Lead Generation Strategies using Social Media’ You can access the webinar content here: View the Recording. Can you give a comparison overview with Google AdWords and Facebook? Question 24. Question 25.

Webinar Metrics 52

Webinar Metrics Social Media Lead Generation Sales Qualified Leads 52

Hubspot

MARCH 6, 2017

With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube -- especially across mobile devices, where 50% of YouTube views take place.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Vidyard

FEBRUARY 19, 2020

Google AdWords Case Study 6.3 Blake Smith, Vidyard’s Creative Director, deep dives into the world of case study videos, explaining what they are and how to make an effective one. Share the case study on your social media accounts. Google AdWords Case Study. How to Make a Case Study Video in 10 Simple Steps 4.1

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Convert

DECEMBER 16, 2020

But, one creative way of using PPC data would be to identify these shortcomings and make the necessary changes based on what’s been shown to work. Google AdWords is a particularly powerful platform. Well, your AdWords account may have a way to get you to your starting point. If content is king, social media is its kingdom.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

KoMarketing Associates

DECEMBER 27, 2012

I love this post from Julie Joyce as it goes beyond ‘how to get links’ She mentions code, wordpress, algorithm updates, social media and more. 21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. Make better decisions in AdWords with your Google Analytics data - Dan Friedman, The Google AdWords Blog.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Zoominfo

AUGUST 8, 2019

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. To put it simply, if your organization isn’t already using social media for lead generation purposes, you’re missing out. A little creative thinking and an open mind are your keys to finding them.

High Quality Lead 100

High Quality Lead Leads Lead Marketing Qualified Leads 100

Zoominfo

OCTOBER 5, 2021

The right side of the brain is responsible for creative thinking and artistic intuition — which is why artistically inclined marketers are considered to be “right-brain” thinkers. They may understand the importance of marketing data, but they know creativity breeds success that can’t be found in spreadsheets and reports.

Paid Search Agency 100

Paid Search Agency Buyer Personas Advertising Agencies Marketing Analytics Tools 100

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. United States License.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

NuSpark Consulting

JULY 30, 2011

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. As stated previously, a best practice is to offer unique ad creative. It’s my job to stay abreast of these new features and recommend to clients where appropriate.

Adwords 100

Adwords Lead Generation Lead Scoring Lead Ranking 100

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level. Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Outgrow

DECEMBER 9, 2020

With a unique mix of strategy, creative, and channel thinking, they promise to bring an enormous amount of attention to your brand. With all the expertise in the online space, they can amplify your brand through search engine ads and social media ads. And the ad creatives were designed to portray Australian summer vibes.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Buffer

FEBRUARY 5, 2019

Remi’s first port of call was Google AdWords, but after a few trial runs with PLAs (product list ads) and search ads it wasn’t really working. But from experimenting with AdWords, Remi came to a realization that changed the trajectory of the business. “ A false start with PPC ads. Building a brand on Instagram. Now, Blank Tag Co.

Paid Content 110

Paid Content Paid Search Agency Ads Ad Building 110

The Point

JUNE 8, 2016

Paid Social Media – all three leading B2B social media channels (LinkedIn, Twitter, Facebook) offer variations on “custom audience” programs that enable you to upload lists of customers, prospects, or target accounts and deliver ads exclusively to that audience, or so-called “lookalike” prospects that meet the same criteria. .

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

Convince & Convert

JULY 24, 2013

I have no reason to doubt their data, but anecdotally I see “check-in” waning, at least amongst the people I follow in social media. Specifically in this case, the devil is in how tight the segments are when companies buy these ads, and how much Foursquare insists on location and circumstance-based relevance within the creative.

Paid Search Agency 121

Paid Search Agency Ads Adwords Mobile Advertising 121

QuanticMind

MAY 11, 2018

Today there are so many different PPC targeting options available within Adwords and beyond it. If your main goal is brand awareness, then social media and display ads are ideal for your strategy. Here’s an overview of how to target your audience with AdWords PPC and social media. AdWords audience targeting.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Biznology

NOVEMBER 23, 2016

With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts. Expand your universe of display and social media advertising targets.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Outgrow

JANUARY 22, 2020

Finch runs his own company, Finch Media Ltd. Affiliate Summit Corporation is a media company that provides solo entrepreneurs and large businesses, opportunities to create prosperity in affiliate marketing through conferences, trade shows, magazines, etc. He has always used Google AdWords and direct mail as his two strategies.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Hubspot

MAY 25, 2016

One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Instagram is often seen as better fit for lifestyle and creative industries like fashion, food and fitness. Make It Relevant: Social advertising is different to Adwords search advertising.

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

ClearVoice

NOVEMBER 2, 2018

Stay tuned for an up-to-date agenda, with advanced SEO and SEM classes including an SEO bootcamp and AdWords training. Topics include marketing strategies in a globalized economy, cross-channel marketing, media, creative, data and attribution. Social Media Marketing World. Sponsor: Social Media Examiner.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Bannerflow

DECEMBER 9, 2020

Creative optimisation. Creative optimisation. This is where creative optimisation comes into play and the concept of automatic optimisation of ads. Users on social media were met with adverts that recommended they head to a pub near their location to watch the game. Google AdWords. In-game advertising.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98