Buzz Marketing for Technology
APRIL 6, 2010
When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook?
Brandpoint
JUNE 24, 2021
In AdWords, lower your CPA by increasing your Quality Score. CPM: Cost-per-Thousand (impressions). CPM is most often recommended if your goal is to increase brand awareness. This number is different from customer acquisition cost (CAC) because CPA determines conversion for both new and returning customers. CPC: Cost-per-Click.
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