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Paid Advertising 101: Understanding the Basics of Advertising on Social Media


Now, whether it’s Facebook, Twitter, LinkedIn, or YouTube, they’ve all stripped down their processes, simplifying the user experience and making it astonishingly easy to set up ad campaigns on their platforms. Take the time to understand the analytical tools at your disposal on whichever social platforms you advertise, and then use them on a consistent basis. Like AdWords and many other social advertising platforms, Facebook uses an auction system for determining which ads are placed when and where. Advertising on LinkedIn. Groups (on pages in LinkedIn Groups).

Unveiling The Pipeline Marketing Technology Stack


Starting at the top of the marketing funnel, B2B marketers need technology that drives traffic to their website (marketing channels) as well as tools to optimize the process. In the B2B marketing world, AdWords is a near ubiquitous paid channel. Overall, the most popular automation tool is Hubspot, but Marketo is the leader for medium-to-large companies (Datanyze).

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)


Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like&# ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.

Growing your business in a world without Google


Look at how you use LinkedIn. Make sure any pages you have on social and review sites like Facebook, Twitter, Yelp, and LinkedIn show accurate, up-to-date, and, where possible, brand-relevant information. Find out how your customers want to be contacted and use those tools to communicate. And Google's AdWords is likely the most famous cost-per-click (CPC) service out there.