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| | PUZZLE MARKETER
APRIL 19, 2012 Online Ad Metrics & the Google Activate Initiative
Marketers can immediately increase their campaign success by using metrics and a payment model that is closer toward the end of the sales funnel. On the opposite side of the spectrum is the CPM (cost per impression / view) model. If a web page gets 10,000 views per month and you charge $0.01 In the middle of CPA and CPM is the CPC (cost per click) model.
| | HUBSPOT
JUNE 18, 2012 A Simple Guide for Setting Up Your First Google AdWords Campaign
If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Using the Keyword Tool on AdWords. Creating a Google AdWords Campaign. Right.
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| | HUBSPOT
NOVEMBER 19, 2012 Facebook to Launch ROI Tracking Tool for Ads
This tool will help advertisers track conversions to their external pages, and allow all businesses to track their success on Facebook. Like we said, the tracking tool will allow marketers to see how their Facebook ads perform post-click, tracking the actions of users after they convert on the ad and go to the landing page to which your ad directs them. Pretty groovy, eh?
| | WEBBIQUITY
AUGUST 26, 2010 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.
| | HUBSPOT
DECEMBER 9, 2011 How to Design a Killer Facebook Advertising Campaign
This is an excerpt from our new ebook, Beyond the Facebook Business Page. Facebook advertising works on a bidding model similar to Google AdWords. If you want to send traffic to your Facebook Page, is your goal to convert page visitors into fans? Make sure you know how to determine if the lead or sale came from the Facebook ad versus other traffic. INTERESTS.
| | HUBSPOT
AUGUST 31, 2011 A Step-by-Step Guide to Advertising on Facebook
Facebook Ads allow you to promote your business, attract more fans for your business Page, and drive more leads for your sales team. Facebook Ads allow you to advertise a website or content you manage on Facebook (like a Group, Page, or Event). The ad creation and management tools are very similar to the Google AdWords interface. Get Started. Next, choose your ad type.
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