A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts.
63 Digital Advertising Terms Every Marketer Should Know
DECEMBER 15, 2016
A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. It describes the area of a web page that’s visible before the website visitor scrolls down the page. These ad units, which include static graphics, videos and/or interactive rich media, are displayed on a web page or in an application. Ad Inventory : Website publishers serve ads to visitors when they visit a web page.
Paid Advertising 101: Understanding Search and Display Advertising
NOVEMBER 4, 2015
Search and display advertising on major platforms like Google AdWords and Bing Ads (Yahoo!/Bing However unlike organic search, with AdWords you pay a fee to have these keywords/phrases displayed prominently on Google SERPs. In other words, AdWords will use your keywords—i.e.
Online Ad Metrics & the Google Activate Initiative
APRIL 19, 2012
Marketers can immediately increase their campaign success by using metrics and a payment model that is closer toward the end of the sales funnel. On the opposite side of the spectrum is the CPM (cost per impression / view) model.
Unveiling The Pipeline Marketing Technology Stack
OCTOBER 13, 2015
With this stack, you will have the technology necessary to cover the entire marketing pipeline, from attracting visitors for the first time to closing sales. In the B2B marketing world, AdWords is a near ubiquitous paid channel.
How to Design a Killer Facebook Advertising Campaign
DECEMBER 9, 2011
This is an excerpt from our new ebook, Beyond the Facebook Business Page. Facebook advertising works on a bidding model similar to Google AdWords. If you want to send traffic to your Facebook Page, is your goal to convert page visitors into fans?
A Step-by-Step Guide to Advertising on Facebook
AUGUST 31, 2011
Facebook Ads allow you to promote your business, attract more fans for your business Page, and drive more leads for your sales team. Facebook Ads allow you to advertise a website or content you manage on Facebook (like a Group, Page, or Event).
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
How to set up a Facebook fan page that works by Direct Creative Blog. Dean Rieck shares his top 10 tips for creating a managing a successful business Facebook page, from using FBML to create a landing page to promoting your page through email and your company blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog.