A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Using the Keyword Tool on AdWords. Creating a Google AdWords Campaign. Right.
63 Digital Advertising Terms Every Marketer Should Know
AUGUST 17, 2015
If we’ve missed something, please use the comment section below to let us know. A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. It describes the area of a web page that’s visible before the website visitor scrolls down the page. AdWordsCarMax banner ad.
Paid Advertising 101: Understanding Search and Display Advertising
NOVEMBER 4, 2015
Search and display advertising on major platforms like Google AdWords and Bing Ads (Yahoo!/Bing In contrast to SEO, which relies on unpaid “organic” means to achieve its ends, paid search allows you to pay a fee to have your web or social content displayed on the search engine results pages (SERPs) when someone queries a specific keyword or phrase into a search engine. year over year.
5 Steps to Set Up, Launch, and Manage an Online Display Campaign
AUGUST 31, 2015
Simply put, online display advertising includes any promotional banner (of any size and shape) put on a web page. On the other hand, if you want them to click on the ad and purchase headphones from your e-commerce website, your goal is to drive sales. If the goal is to drive sales, you’ll focus your attention on conversion rates. What is online display advertising?
Online Ad Metrics & the Google Activate Initiative
APRIL 19, 2012
On the opposite side of the spectrum is the CPM (cost per impression / view) model. If a web page gets 10,000 views per month and you charge $0.01 for every view, they can charge $100 to host an advertisers banner. Even more complicated systems that charge for impressions as defined by the banner loading on the page doesn’t guarantee it’s above the fold.
Facebook to Launch ROI Tracking Tool for Ads
NOVEMBER 19, 2012
This tool will help advertisers track conversions to their external pages, and allow all businesses to track their success on Facebook. Like we said, the tracking tool will allow marketers to see how their Facebook ads perform post-click, tracking the actions of users after they convert on the ad and go to the landing page to which your ad directs them. Pretty groovy, eh?
Unveiling The Pipeline Marketing Technology Stack
OCTOBER 13, 2015
With this stack, you will have the technology necessary to cover the entire marketing pipeline, from attracting visitors for the first time to closing sales. In the B2B marketing world, AdWords is a near ubiquitous paid channel. This is managed through a content management system (CMS), which typically hosts your website, blog, and landing pages. The Stack, Explained.
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.
How to Design a Killer Facebook Advertising Campaign
DECEMBER 9, 2011
This is an excerpt from our new ebook, Beyond the Facebook Business Page. Facebook advertising works on a bidding model similar to Google AdWords. If you want to send traffic to your Facebook Page, is your goal to convert page visitors into fans? 2. Make sure you know how to determine if the lead or sale came from the Facebook ad versus other traffic. INTERESTS.
A Step-by-Step Guide to Advertising on Facebook
AUGUST 31, 2011
Facebook Ads allow you to promote your business, attract more fans for your business Page, and drive more leads for your sales team. Facebook Ads allow you to advertise a website or content you manage on Facebook (like a Group, Page, or Event). The ad creation and management tools are very similar to the Google AdWords interface. Get Started. Next, choose your ad type.