Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
The Point
OCTOBER 7, 2014
It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level. as billable events, whereas other platforms only count clicks on the delivery URL.
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