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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). Search Engine Marketing (SEM) refers to any digital marketing (paid or unpaid) done on a search engine, like Google, Yahoo or Bing. CPM (Cost per Mille).

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Google Analytics for Content Marketing: How to Track and Improve Your ROI

Single Grain

This comprehensive how-to guide to Google Analytics for content marketing was updated and expanded to provide even more information. Over 29 million websites are using Google Analytics to track the actions happening on their website. We wanted to solve that problem with the tool that is already in your toolkit: Google Analytics.

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

But given this environment, Shama outlines the “top five things you need to know about Facebook marketing&# about fan pages, ecommerce, ads, apps and other subjects. Among his tips: use CPM bidding, change ads frequently, and “Always test multiple ads. Post on Google Buzz. Share this on Bebo. Share this on Facebook.

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