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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. CPM (Cost per Mille). Quality Score. Maximum Bid.

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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Using the Keyword Tool on AdWords.

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The Big List of Content Marketing Acronyms

Brandpoint

In AdWords, lower your CPA by increasing your Quality Score. CPM: Cost-per-Thousand (impressions). CPM is most often recommended if your goal is to increase brand awareness. According to HubSpot , CRO is “the process of creating an experience for your website visitors that’ll convert them into customers.”