Cliff Allen on Marketing
What You Need to Know About Using Google AdWords Content Campaigns
AUGUST 13, 2013
Here, we discuss what they are and how to use Google AdWords Content Campaigns within your search engine marketing (SEM) strategy. You pay for placement on these sites, on either a cost-per click (CPC) or cost-per impression (CPM) basis.” You can also grab our Small Business Guide to Google Adwords here. What is Google’s Content Network? Have any tips to add to ours?
Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level. Most social advertising channels offer both CPM (Cost Per Impression) and CPC (Cost Per Click) bidding. Billion with Google in 2013. Facebook.
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Using the Keyword Tool on AdWords. Creating a Google AdWords Campaign. Right.
63 Digital Advertising Terms Every Marketer Should Know
DECEMBER 15, 2016
Cost per Thousand (CPM) : Metric that shows how much it costs to serve 1,000 ad impressions. Also used as a standard measure for buying display ads, as inventory is generally sold on a CPM basis. AdWords digital marketing terms marketing glossary marketing termsIf you’ve explored digital advertising, you’re probably aware that getting started with it can be fairly overwhelming. To begin with, it’s full of specialized terms that may be new to you, which is why we created this digital advertising glossary. Above the Fold : A term derived from the print advertising industry.
5 Steps to Set Up, Launch, and Manage an Online Display Campaign
AUGUST 31, 2015
Similar to Google AdWords, DSPs allow the advertiser to set up ads, target specific audiences, report on results, and bid on inventory in real time. The big difference is that DSPs are predominantly for display advertising (banners, skyscrapers, and other graphical ads), and that bidding is done on a CPM basis instead of the CPC model typically used for text ads. Ready to dive in?
Facebook to Launch ROI Tracking Tool for Ads
NOVEMBER 19, 2012
Along with this tool, the optimized CPM (cost per thousand impressions) bidding tool -- which was released earlier this year -- helps advertisers optimize their campaigns for better results. The current CPM tool allows advertisers to tell Facebook their goal, and Facebook will adjust the CPM of ads based on the current demand. News of another Facebook feature test! Coincidence?
Unveiling The Pipeline Marketing Technology Stack
OCTOBER 13, 2015
In the B2B marketing world, AdWords is a near ubiquitous paid channel. The technology involved in paid channels includes audience targeting through various social, search, and display networks (think: leveraging affinity groups on AdWords or targeting by job skills on LinkedIn). How on earth do marketers keep all of the various marketing technologies straight in their mind?
Paid Advertising 101: Understanding the Basics of Advertising on Social Media
NOVEMBER 6, 2015
Like AdWords and many other social advertising platforms, Facebook uses an auction system for determining which ads are placed when and where. As for bidding types, you can choose either CPC (cost per click) or CPM (cost per 1,000 impressions), although there is a $2 minimum cost for CPC, which means you pay at least $2 (or more, depending on whether or not you set your CPC bid price higher) every time someone clicks your ad. Here’s a link to the AdWords help page that provides detail on creating a TrueView video campaign and video ad. increase from 2014. Enough said. 4.
The B2B Marketing Guide to Paid Content Distribution
Digital B2B Marketing
OCTOBER 15, 2013
Don’t forget that you can also promote your YouTube videos (done through Adwords. With relatively low media costs ($2 to $5 CPM) and the opportunity to extend your nurture program logic into display, retargeting is a useful option for sharing additional content with people who have already visited your site. And they’re right. So what else can you do? Social Advertising.
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys! Enjoy! Email this to a friend? Tweet This!
A Brief History of Online Advertising
SEPTEMBER 12, 2016
Doubleclick's success also gave rise to a new pricing model for online advertising: Cost per impression (CPM). Google introduced AdWords in 2000 , originally under a pay-for-placement ad model. Remember when "surfing the net" meant traversing a minefield of unwelcome pop-up ads? Check out a condensed history of online advertising below. The History of Online Advertising.
Strategies for a Successful Paid Search Campaign
FEBRUARY 6, 2013
Most other advertising, up until Paid Search, was cost by impression or CPM for short. To get started with Paid Search, businesses can create a small campaign with Google AdWords or Bing Search Advertising. Originally posted here on USSCOSpeaks.com First off, let’s take a step back and understand people’s behavior online. This advertising is known as Paid Search.
Should CTR be a Key Performance Indicator for B2B Advertisers?
NOVEMBER 20, 2014
This is especially important because many AdWords extensions such as Sitelinks and Callout extensions are only available for results that are listed in the topmost positions. Click-through rate (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. This means that CTR is key in determining your Quality Score. Good” is relative.
How to Design a Killer Facebook Advertising Campaign
DECEMBER 9, 2011
Facebook advertising works on a bidding model similar to Google AdWords. You bid on the price you are willing to pay to have your ad displayed, and then you are either charged when someone clicks on your ad (cost per click), or you are charged per 1,000 people who see your ad using the CPM model (cost per thousand impressions). Set Up Your Goals. newsletter sign-up? purchased product?
A Step-by-Step Guide to Advertising on Facebook
AUGUST 31, 2011
The ad creation and management tools are very similar to the Google AdWords interface. You can choose CPM (Pay for Impressions) or CPC (Pay for Clicks). Facebook Ads allow you to promote your business, attract more fans for your business Page, and drive more leads for your sales team. Are you experimenting with Facebook ads to help supplement your organic Facebook marketing efforts ?
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait. Among his tips: use CPM bidding, change ads frequently, and “Always test multiple ads. Facebook is an extraordinary phenomenon. Depending on the day, it’s either the #1 or #2 most-visited site on the web. It’s inspired a movie. It has half a billion adherents. Facebook Marketing Tips and Tactics. Always.
Could Facebook become a Lead Nurturing platform?
Buzz Marketing for Technology
APRIL 6, 2010
Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). But Facebook? Element #2 – Email – the most critical element of a lead nurturing platform is email. Even conduct the sale with payment options like PayPal in the future.
The 8 Layers of a B2B Web Marketing Plan
OCTOBER 8, 2008
Since Google is the dominant search engine , it's AdWords search program is the place to start. Once the program is fine-tuned and results are maximized there, SEM efforts can be expanded to the AdWords content network, then progressively to Yahoo Search Marketing , Yahoo's content network, MSN AdCenter , and finally to Microsoft's content network. Level 3. Level 4.
Growing your business in a world without Google
DECEMBER 14, 2010
Historically, most businesses have paid for media in terms of cost-per-thousand impressions (CPM). And Google's AdWords is likely the most famous cost-per-click (CPC) service out there. Image by PhotoJonny via Flickr. by Tim Peter. How much of your traffic comes from search engines? How much from Google? But, what if it all went away? Can't imagine it? Go where the customers are.