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The Big List of Content Marketing Acronyms

Brandpoint

An older model for identifying qualified leads, first developed by IBM. CMI: Content Marketing Institute. ” CMI also puts on the annual Content Marketing World event, the largest of its kind. He or she oversees the execution of the marketing plan and designs strategies in a multichannel environment.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. Business blogging retains all the attributes of "regular" blogging, but adds a tasty layer of marketing strategy on top. 7) Business Blogging.