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How PeopleHR Went From Lead Overload to Record-Setting Revenue

Marketing Action

Like many other teams in organizations today, Human Resources (HR) is becoming more automated and data-driven. In fact, they have over 1,000 customers, ranging from small companies to big organizations, But rapid expansion has caused their sales and marketing teams to experience some significant challenges. Lead Overload. Want to learn more about how to prioritize your leads?

CPL 36

7 Stages of B2B Marketing Sophistication [Which Level Are You?]


B2B marketing is no easy task. There are, we believe, seven stages to B2B marketing sophistication. 7-Stage B2B Marketing Sophistication Framework. The framework below outlines the various stages of B2B marketing sophistication, from top-of-funnel introduction to digital marketing all the way up to integrated, optimized, revenue-focused, predictive campaign strategies.

CPL 97

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Getting familiar with these will help you navigate the world of online advertising – and get more value out of our upcoming series of blog posts about digital advertising and digital marketing. Affiliate Marketing : Publishers have websites that get traffic and advertisers want to promote their products to the people who visit those websites. Lead : A potential customer.

The Ultimate Dictionary of Marketing Terms You Should Know


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. Download our free guide here to learn about the fundamentals of inbound marketing.