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The Big List of Content Marketing Acronyms

Brandpoint

An older model for identifying qualified leads, first developed by IBM. CMI: Content Marketing Institute. ” CMI also puts on the annual Content Marketing World event, the largest of its kind. He or she oversees the execution of the marketing plan and designs strategies in a multichannel environment.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn more about how marketers can use APIs here. For example, Google and Oracle are primarily B2B companies. 4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses.