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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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With so many tools out there, marketers are now able to measure anything. . . Common tool used: Google Analytics . . . #2: Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: These are the warm leads.

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4 Key Factors When Assessing Your Content Marketing ROI

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Integrating a tool like Marketo into your content marketing strategy enables you to track a specific buyer through each of these stages , measuring their engagement, consumption, and interaction until a sale takes place. Multiply your organic entrances by the CPC for each primary keyword in every piece of content.

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