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B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business. It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. Where can you usually find some quick wins?

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7 Things You Didn’t Know You Could Do with Google Adwords

Vertical Response

Google Adwords is a very powerful tool packed with lots of features to help you get the most out of your search engine marketing efforts. Today we break down some lesser known but highly valuable Google Adwords features to help you maximize your campaign performance. 1) Adwords Bid Strategies. If so, it might be time to check out Adwords Bid Strategies.

Best Google AdWords Tips and Tactics of 2010


There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns? When should you use the AdWords Editor? Ways to Leverage Adwords Search Query Reports by PPC Blog. Where do image ads fit in the mix?

The Most Important Changes to Google AdWords in 2013


Keeping up with the thousands of updates and changes Google makes in AdWords each year could be a full-time job. I''m assuming you don''t want to make it your job. That''s what I thought. I’ll save you some (well, a lot of) time by cutting through the noise and covering the top-four most impactful changes of 2013. 1) Enhanced Campaigns: Smarter and More Effective Mobile. right?

A Simple Guide to Mastering the Basics of Effective Social Media Advertising


If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. The cost per click (CPC) of the LinkedIn campaign was 4x the Facebook CPC. Make It Relevant: Social advertising is different to Adwords search advertising. Cost Per Conversion (CPC). Instagram.

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10 SEO measurements every marketer should know


SEO is about measuring website and marketing effectiveness and, with the learning, making adjustments to attract more people who take the actions you want. Visitors from Search : Every website should install an analytics tool, such as  Google Analytics. Number of Keywords Driving Traffic : A measure of a site’s effectiveness is the number of keywords drawing traffic.

26 Awesome Search Engine Marketing Guides


Which tools and reports are most helpful? deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. Raised My AdWords Bids and Got LESS Traffic! AdWords Keyword Diagnosis Report: Diagnosis Statuses Decoded by Search Engine Journal. New AdWords Ad Ranking Formula: What Does It Mean?

Unveiling The Pipeline Marketing Technology Stack


Starting at the top of the marketing funnel, B2B marketers need technology that drives traffic to their website (marketing channels) as well as tools to optimize the process. In the B2B marketing world, AdWords is a near ubiquitous paid channel. Overall, the most popular automation tool is Hubspot, but Marketo is the leader for medium-to-large companies (Datanyze).

How B2B Advertisers Can Deal With Google’s Sidebar Changes

KoMarketing Associates

Now we shouldn’t assume that ads below the fold won’t get any traffic, but we need to accept the fact that they will probably be less effective in generating clicks than they were in the past. Use the Google AdWords bid simulator  on existing and new campaigns to get a better grasp of what type of budget is required to maintain one of the top ad positions. Focus on Mobile.

An SEO?s Guide to Bottom-of-Funnel Keywords


Choosing the most effective or most productive keywords involves strategy, critical thinking, and an understanding of core marketing principles. Next, upload these keywords into Google’s Adword Keyword Tool, or test out a number of other tools on the market like Wordstream, SEMRush or These strategies can be incredibly effective for both B2B or B2C.

Where Is Digital Advertising Headed in 2016?


Obviously, Google AdWords had been preparing for this with the roll out of “enhanced campaigns” on July 22 nd 2013, when they no longer let campaigns be separated by device. email addresses) in digital advertising is in full-effect and will continue to grow on different platforms. AdWords has tried to track cross-device conversions through their estimated total conversions.

From Scratch: Three (More) List Building Strategies for Agencies (and Others)


Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). List buying and list augmentation tools. 1. Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc. AdWords. Most people think of Google AdWords when they think of paid ads. Data Augmentation Tools.

B2B Pay Per Click Advertising


Interview with Terry Whalen from CPC Search. Jep: How do you track opportunities or revenue associated with specific AdWords Campaigns? Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? Terry: For the most part, clients use Salesforce-for-AdWords, which is a very elegant way to link leads with valuable AdWords data like keyword, search term, campaign, etc. In AdWords, you would just append a parameter to each active ad you are running, e.g. keyword={keyword}. What is your take? Same goes for keywords.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics


Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics.  By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy.  Google Analytics, Conversions, and Marketing Measurement. Visits.

Best of 2007: Articles and Blog Posts on Google AdWords


This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. by Traffick Blogger Andrew Goodman provides the how and why of dynamic keyword insertion in AdWords, and why, though it's a powerful technique, it doesn't "always" work. has) revealed that this tool does everything but 'fine-tune' an AdWords campaign.


Should CTR be a Key Performance Indicator for B2B Advertisers?

KoMarketing Associates

This, in turn, affects several things: Your ad position is determined by your maximum cost-per-click (CPC) bid and by Quality Score – exclusively. This is especially important because many AdWords extensions such as Sitelinks and Callout extensions are only available for results that are listed in the topmost positions. This means that CTR is key in determining your Quality Score.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Enjoy!

4 Key Factors When Assessing Your Content Marketing ROI


Integrating a tool like  Marketo  into your content marketing strategy  enables you to track a specific buyer through each of these stages , measuring their engagement, consumption, and interaction until a sale takes place. Turn to the  Google AdWords Keyword Planner  tool to find the cost per click (CPC) for the primary keyword in each piece. . 4. Conclusion .

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Enjoy!

Dreamforce 2009: Search Engine Marketing Junkies

Modern B2B Marketing

Terry Whalen, CPC Search; and Lauren Vaccarello, Tools mentioned during the session include: - a site by Veteran SEO and search industry thought leader, Bruce Clay, that includes a suite of organic optimization tools. It included Sean Whiteley,; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

The Power of Return On Marketing Investment Calculations

delicious b2bmarketing

These calculators are all either generic tools, or tools which were designed for a specific purpose and our brief note on each one gives more information. 1. 280 Group’s Adwords ROI Calculator. Application: Same limitations as Yahoo’s PPC ROI calculator, but this calculator is a little more detailed, showing a matrix of results for different CPC (Cost-per-click) rates.