Hubspot

JUNE 18, 2012

If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Using the Keyword Tool on AdWords.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? Luckily there are plenty of affordable content marketing tools to help drive your content marketing plans, no matter what size your business is. And finally, I have listed out the content marketing tools I use for sharing content. Content Ideas.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

QuanticMind

SEPTEMBER 28, 2018

You probably have figured out how much money you can spend and determined the CPC range that falls within your budget. You might even have a well thought out and structured AdWords campaign. To that end, it’s sometimes more strategic to bid on specific long-tail keywords.

Optimization 40

Optimization Top of Funnel Multi-Touch Attribution PPC 40

QuanticMind

JUNE 8, 2018

Considering that Amazon has 310 million active customers and sells more than 353 million products, it’s safe to say it’s one of the most powerful, cost-effective ways to deliver product suggestions to your target market. Like with AdWords, Amazon has several different ad types that are suitable for certain marketing goals.

Amazon 40

Amazon Paid Search Agency Ads Campaigns 40

Single Grain

JANUARY 31, 2020

A suitable set of paid tools not only puts a limit on your spending, but saves you time by making the process of targeting users more granular and effective. Different companies rely on different tools to analyze their media spending, but you should preferably pick one or two of the best (depending what your tasks are).

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Optinmonster

NOVEMBER 13, 2019

In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. By including keyword research tools in your content marketing toolbox. Interested in a specific keyword research tool?

Keywords 80

Keywords Paid Content Traffic Research 80

Zoominfo

SEPTEMBER 10, 2018

Keyword stuffing hasn’t just become obsolete as an effective tactic—it can actually earn you a Google penalty. Ranking for a specific word or topic also has a domino effect of sorts. What are some keyword searches or long-tail queries that my website must show up to succeed as a brand?

Keywords 133

Keywords Long Tail Marketing Zoominfo SEO 133

seo.co

MAY 16, 2021

Formerly known as Google Webmaster Tools, Google Search Console is a free tool that helps webmasters monitor Google search rankings and troubleshoot certain technical problems. You can also use this tool to narrow down further details about your target market. Google Analytics is a free tool and you can sign up to get it here.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Convert

NOVEMBER 8, 2022

Instantly, advertising on Facebook and Instagram became less effective, while Apple started jostling to own and use all its first-party customer data. You don’t just want to know the CPC of your campaigns, but you should aim to understand the CAC (or lead acquisition cost at the very least) for every single keyword. All costs go up.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Zoominfo

AUGUST 7, 2018

In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Customer relationship management (CRM) platforms aren’t strictly sales tools. Marketers can leverage CRM tools for a number of tasks, including audience segmentation, project management, campaign management, and more targeted marketing. Keep reading!

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. CRM Customer relationship management (CRM) platforms aren’t strictly sales tools. Marketers can leverage CRM tools for a number of tasks, including audience segmentation , project management, campaign management, and more targeted marketing.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Single Grain

JULY 3, 2023

This strategy often involves the use of pay-per-click (PPC) advertising models, such as Google Ads (formerly Google AdWords) and Microsoft Ads (formerly Bing Ads). Effective keyword research is necessary for both paid advertising and SEO. Identify the keywords your competitors are targeting.

SEM 52

SEM Paid Content Lead Ranking Lead Scoring 52

Directive Agency

MAY 9, 2017

This person should have a solid understanding of how your financials work, while also have a creative side that allows them to think beyond just the AdWords interface. Here are some tools that can help with firmographics: Datanyze. Checked for errors in Google Webmaster Tools and audited. Launch new campaigns. Optimize bids.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

KoMarketing Associates

APRIL 5, 2016

Now we shouldn’t assume that ads below the fold won’t get any traffic, but we need to accept the fact that they will probably be less effective in generating clicks than they were in the past. The bid for position AdWords script can help ensure that your ads are staying at the top of the SERPs. Even AdWords is changing.

Paid Content 120

Paid Content Advertisements Advertising Long Tail Marketing 120

Albacross

MAY 22, 2019

Special effects (rounded corners, gradients, drop shadows, etc). Nope, not by a long shot. With a tool like Albacross. In a nutshell, Albacross is a simple-to-use tool that allows B2B marketers to automatically generate leads from their company’s website. Negative example: Start Your Free Trial. Color of the button.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91