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Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. Both Facebook ads and Google AdWords are very affordable because both are based on Cost Per Clicks (CPC) set by a predetermined budget of your choice. eMarketer ). Should you be using one or the other?

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10 SEO measurements every marketer should know

Biznology

SEO is about measuring website and marketing effectiveness and, with the learning, making adjustments to attract more people who take the actions you want. Number of Keywords Driving Traffic : A measure of a site’s effectiveness is the number of keywords drawing traffic. The reasons why are simple. Source: SEOBook ).