Trending Sources

Seven Common AdWords Mistakes to Avoid

Webbiquity

That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business. Here then are seven common mistakes to avoid when setting up and optimizing an AdWords campaign.

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business. It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. Where can you usually find some quick wins?

CPC 28

17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. AdWords Guides, Tips & Tactics. Tips for Increasing Your AdWords Quality Score by ClickZ.

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7 Things You Didn’t Know You Could Do with Google Adwords

Vertical Response

Google Adwords is a very powerful tool packed with lots of features to help you get the most out of your search engine marketing efforts. Today we break down some lesser known but highly valuable Google Adwords features to help you maximize your campaign performance. 1) Adwords Bid Strategies. If so, it might be time to check out Adwords Bid Strategies.

A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

The cost per click (CPC) of the LinkedIn campaign was 4x the Facebook CPC. Make It Relevant: Social advertising is different to Adwords search advertising. Your Adwords campaigns are centered around demand fulfillment — targeting specific keywords that people are searching for right now. Cost Per Conversion (CPC). If you have, you’re one of the lucky few. Twitter.

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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Using the Keyword Tool on AdWords. Creating a Google AdWords Campaign. Right.

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Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

Here are some of our fails, as well as what we’re doing to make our paid media more effective. We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. This gives us more information about every keyword and allows us to cost-effectively grow. Bonus Mistake: Not adopting the latest AdWords snippets.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level. Most social advertising channels offer both CPM (Cost Per Impression) and CPC (Cost Per Click) bidding. Billion with Google in 2013. Facebook.

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Google’s New AdWords Quality Score Reporting: Where Did All My 10s Go?

Hubspot

Recently, Google announced a change in the way Quality Score would be reported within AdWords. The change, which they’re reportedly doing for more transparency, is supposed to tie your reported Quality Score -- the figure between 1 and 10 that you see in AdWords -- more closely with your actual Quality Score -- the figure that gets calculated each time you enter the ad auction.

The Complete Display Ads Overview For B2B Marketers

bizible

It’s an investment with little transparency into its effects on the bottom line. Filtering your ad placements on these layers will help you find the right audience and lower your CPC. At the most basic level are marketers who use only Google AdWords to measure performance. It’s the infrastructure for effective online advertising. AdWords Only Tactic.

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

Every keyword in a campaign receives a quality score, ranked on a scale from 1-10, that, in combination with other factors – not all of which Google discloses – helps determine your cost per click (CPC), ad position, and other variables that contribute significantly to the success and cost-effectiveness of your PPC campaign. Promoting transparency and trustworthiness.

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Cost per Click (CPC) : How much an advertiser pays, on average, for each ad click. CPC is calculated by dividing the total amount spent on a campaign by the number of clicks generated. This has a similar effect to the old-school tactics of gaining reach and frequency through using a range of channels such as radio + newspaper + billboards + direct mail.  . AdWords

5 Steps to Set Up, Launch, and Manage an Online Display Campaign

Marketing Action

Furthermore, you can also retarget people who have visited your website in the past, making display advertising even more effective. Typical KPIs for display ad campaigns include the number of impressions served, the click-through-rates (CTRs) on ads, the ad cost-per-click (CPC), and conversion rates. What is online display advertising? So, what exactly is online display advertising?

Online Ad Metrics & the Google Activate Initiative

Puzzle Marketer

In the middle of CPA and CPM is the CPC (cost per click) model. Tracked by the hyperlink redirect and not by the image loading, this model drives the success of Google Adwords and similar Paid Search tactics. Recently Google proposes new metrics for online advertising called the Google Activate Initiative, that I believe falls somewhere in between CPM and CPC.

How B2B Advertisers Can Deal With Google’s Sidebar Changes

KoMarketing Associates

Now we shouldn’t assume that ads below the fold won’t get any traffic, but we need to accept the fact that they will probably be less effective in generating clicks than they were in the past. Use the Google AdWords bid simulator  on existing and new campaigns to get a better grasp of what type of budget is required to maintain one of the top ad positions. Focus on Mobile.

10 SEO measurements every marketer should know

Biznology

SEO is about measuring website and marketing effectiveness and, with the learning, making adjustments to attract more people who take the actions you want. Number of Keywords Driving Traffic : A measure of a site’s effectiveness is the number of keywords drawing traffic. good tools for measuring search volume is the Keyword Tool in Google Adwords. Photo credit: Danard Vincente.

The Worst PPC Mistakes Beginners Make (and How to Avoid Them)

Hubspot

I’ve reviewed a lot of Google AdWords accounts at WordStream -- probably thousands -- and I see the same silly mistakes over and over again. The number-one reason most businesses fail at AdWords is they don’t sign in enough. PPC managers say they are doing work in their accounts, but when I look at the change history of the average AdWords account, the numbers tell a different story.

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26 Awesome Search Engine Marketing Guides

Webbiquity

deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. For example, the Keyword Positions report (found at Acquisition>Adwords>Keyword Positions) reveals which ad positions actually provide the highest conversion rate (it’s not always the top spot). Image credit: Placeit.net.

What is Retention Marketing, and Why You Need to Start Today

Hubspot

In the past SEM and social media were cheap and effective ways to drive traffic to our ecommerce sites. These traditional ads are more expensive and less effective than they were in the past. Adwords CPC’s are on the rise and I don’t see that trend changing! Social media is seeing a similar trend to Adwords. Effectiveness of Retention Marketing. Ecommerce

Google Removes Sidebar Ads: What It Means for Advertisers

KoMarketing Associates

Effective immediately, Google will no longer be showing ads on the right hand sidebar. The removal of the sidebar, which has been a staple location since AdWords’ creation, will certainly shake up results for many differently reasons. The effects of this change could result in an all-out bidding war, as companies try to find their way to the top of the page to gain visibility.

The Death of Pay Per Click Advertising (PPC)

Tomorrow People

It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.” For example, recent research has revealed that just 18% of SMEs using Google Adwords actually recoup their investment (Source: YouGov). Planning your PPC campaign for the long-term will make it more effective and profitable.

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How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

Connect this information with CPC (cost per click) and average position for these terms as well. Thanks to the conversions report in AdWords we can track the different actions, the different landing pages, and anywhere the tracking code associated with lead generation initiatives is present. The extended sales cycle we face in B2B online marketing adds to the confusion.

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Unveiling The Pipeline Marketing Technology Stack

bizible

In the B2B marketing world, AdWords is a near ubiquitous paid channel. The technology involved in paid channels includes audience targeting through various social, search, and display networks (think: leveraging affinity groups on AdWords or targeting by job skills on LinkedIn). How on earth do marketers keep all of the various marketing technologies straight in their mind?

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

Think your AdWords clicks are expensive? ” This update has plenty of implications for brand marketers wondering how to most effectively spend their budgets on SEO strategy and other content channels. If you thought “San Antonio car wreck attorneys” was expensive now, just wait until the effect of this change careens through the Lone Star State! Oh yeah.

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you''re not doing it, you''re leaving money on the table. Creative & Effective Remarketing Bid Strategies. Increase the effectiveness of search engine optimization (SEO) and content marketing. To define an audience, create a new remarketing list in Google AdWords.

A SaaS Marketing Plan for High Growth Companies

Hubspot

For example, NewsCred was able to create leads that were 50 percent more valuable using LinkedIn than those acquired through AdWords. This strategy and investment allowed it to drive leads with content downloads at the top and middle of the funnel and a demo request at the bottom, improving CTR by 433 percent and a drop in CPC of nearly -81%. Marketing and sales alignment. Before.

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Where Is Digital Advertising Headed in 2016?

Fathom

Obviously, Google AdWords had been preparing for this with the roll out of “enhanced campaigns” on July 22 nd 2013, when they no longer let campaigns be separated by device. email addresses) in digital advertising is in full-effect and will continue to grow on different platforms. AdWords has tried to track cross-device conversions through their estimated total conversions.

8 Times When You Shouldn't Feel Guilty About Using PPC

Hubspot

Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions. AdWords enables local businesses to advertise for a very specific location. After all, everything in moderation, right? Yikes! Sneaky?

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B2B Pay Per Click Advertising

LeadSloth

Interview with Terry Whalen from CPC Search. Jep: How do you track opportunities or revenue associated with specific AdWords Campaigns? Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? Terry: For the most part, clients use Salesforce-for-AdWords, which is a very elegant way to link leads with valuable AdWords data like keyword, search term, campaign, etc. In AdWords, you would just append a parameter to each active ad you are running, e.g. keyword={keyword}. What is your take? Same goes for keywords.

Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. by Traffick Blogger Andrew Goodman provides the how and why of dynamic keyword insertion in AdWords, and why, though it's a powerful technique, it doesn't "always" work. has) revealed that this tool does everything but 'fine-tune' an AdWords campaign.

PPC 1

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

For example, “Google” is a source, “organic” and “cpc (cost per click or paid search)” are mediums.  A medium is the type of traffic visitors come from; sources are specific websites (Google, Bing, specific websites, email, or general direct URL input via a browser).  Is Pay-per-click advertising performing well; and which keywords are most effective?  . Visits. Visitors. Podcasts. 

Should CTR be a Key Performance Indicator for B2B Advertisers?

KoMarketing Associates

This, in turn, affects several things: Your ad position is determined by your maximum cost-per-click (CPC) bid and by Quality Score – exclusively. This is especially important because many AdWords extensions such as Sitelinks and Callout extensions are only available for results that are listed in the topmost positions. This means that CTR is key in determining your Quality Score.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Enjoy!

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Enjoy!