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Seven Common AdWords Mistakes to Avoid


That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business. Here then are seven common mistakes to avoid when setting up and optimizing an AdWords campaign.

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business. It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. Where can you usually find some quick wins?

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17 (of the) Best AdWords and SEM Guides of 2011


Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. AdWords Guides, Tips & Tactics. 5 Tips for Increasing Your AdWords Quality Score by ClickZ.

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7 Things You Didn’t Know You Could Do with Google Adwords

Vertical Response

Google Adwords is a very powerful tool packed with lots of features to help you get the most out of your search engine marketing efforts. Today we break down some lesser known but highly valuable Google Adwords features to help you maximize your campaign performance. 1) Adwords Bid Strategies. If so, it might be time to check out Adwords Bid Strategies. 6) Ad Extensions.

A Simple Guide to Mastering the Basics of Effective Social Media Advertising


The cost per click (CPC) of the LinkedIn campaign was 4x the Facebook CPC. Make It Relevant: Social advertising is different to Adwords search advertising. Your Adwords campaigns are centered around demand fulfillment — targeting specific keywords that people are searching for right now. Cost Per Conversion (CPC). If you have, you’re one of the lucky few. Twitter.

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A Simple Guide for Setting Up Your First Google AdWords Campaign


If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Using the Keyword Tool on AdWords. Creating a Google AdWords Campaign. Right.

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Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them


Here are some of our fails, as well as what we’re doing to make our paid media more effective. We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. This gives us more information about every keyword and allows us to cost-effectively grow. Bonus Mistake: Not adopting the latest AdWords snippets.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level. Most social advertising channels offer both CPM (Cost Per Impression) and CPC (Cost Per Click) bidding. Billion with Google in 2013. Twitter.

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The Complete Display Ads Overview For B2B Marketers


It’s an investment with little transparency into its effects on the bottom line. Filtering your ad placements on these layers will help you find the right audience and lower your CPC. At the most basic level are marketers who use only Google AdWords to measure performance. It’s the infrastructure for effective online advertising. AdWords Only Tactic.

63 Digital Advertising Terms Every Marketer Should Know


Cost per Click (CPC) : How much an advertiser pays, on average, for each ad click. CPC is calculated by dividing the total amount spent on a campaign by the number of clicks generated. This has a similar effect to the old-school tactics of gaining reach and frequency through using a range of channels such as radio + newspaper + billboards + direct mail. . Programmatic advertising uses data to make decisions about which ads to buy in real time, which improves efficiencies and increases the effectiveness of the ads. A Carmax banner ad. Also see: Ad Serving).

Google’s New AdWords Quality Score Reporting: Where Did All My 10s Go?


Recently, Google announced a change in the way Quality Score would be reported within AdWords. The change, which they’re reportedly doing for more transparency, is supposed to tie your reported Quality Score -- the figure between 1 and 10 that you see in AdWords -- more closely with your actual Quality Score -- the figure that gets calculated each time you enter the ad auction.

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

Every keyword in a campaign receives a quality score, ranked on a scale from 1-10, that, in combination with other factors – not all of which Google discloses – helps determine your cost per click (CPC), ad position, and other variables that contribute significantly to the success and cost-effectiveness of your PPC campaign. Promoting transparency and trustworthiness.

Online Ad Metrics & the Google Activate Initiative

Puzzle Marketer

In the middle of CPA and CPM is the CPC (cost per click) model. Tracked by the hyperlink redirect and not by the image loading, this model drives the success of Google Adwords and similar Paid Search tactics. Recently Google proposes new metrics for online advertising called the Google Activate Initiative, that I believe falls somewhere in between CPM and CPC.

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Cost per Click (CPC) : How much an advertiser pays, on average, for each ad click. CPC is calculated by dividing the total amount spent on a campaign by the number of clicks generated. This has a similar effect to the old-school tactics of gaining reach and frequency through using a range of channels such as radio + newspaper + billboards + direct mail. . AdWords

5 Steps to Set Up, Launch, and Manage an Online Display Campaign

Marketing Action

Furthermore, you can also retarget people who have visited your website in the past, making display advertising even more effective. Typical KPIs for display ad campaigns include the number of impressions served, the click-through-rates (CTRs) on ads, the ad cost-per-click (CPC), and conversion rates. What is online display advertising? So, what exactly is online display advertising?

Facebook vs. Google: Choosing Between Digital Advertising Giants


There are a lot of angles you can make this comparison from, but we’re going to take it from the cost effectiveness angle. Keep reading to learn whether you’ll see less expensive cost-per-click (CPC) and more powerful return-on-investment (ROI) from Facebook or Google. Google Adwords : Paid Search. CPC for Google is significantly higher than Facebook, though. and $22.84

How To Measure Paid Media ROI (ROAS)


But as any paid media practitioner knows, getting the right people to click on your ads is no easy task, especially at a cost effective rate. Moreover, creating ads and getting clicks is one thing; effectively measuring it is a completely different beast. This results in an easy to measure cost per click (CPC) calculation. is a critical component of every B2B marketing plan.


An SEO’s Guide to Bottom-of-Funnel Keywords


Choosing the most effective or most productive keywords involves strategy, critical thinking, and an understanding of core marketing principles. Next, upload these keywords into Google’s Adword Keyword Tool, or test out a number of other tools on the market like Wordstream, SEMRush or These strategies can be incredibly effective for both B2B or B2C. Modifiers.

The Worst PPC Mistakes Beginners Make (and How to Avoid Them)


I’ve reviewed a lot of Google AdWords accounts at WordStream -- probably thousands -- and I see the same silly mistakes over and over again. The number-one reason most businesses fail at AdWords is they don’t sign in enough. PPC managers say they are doing work in their accounts, but when I look at the change history of the average AdWords account, the numbers tell a different story.

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The Death of Pay Per Click Advertising (PPC)

Tomorrow People

It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.” For example, recent research has revealed that just 18% of SMEs using Google Adwords actually recoup their investment (Source: YouGov). Planning your PPC campaign for the long-term will make it more effective and profitable.

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How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]

KoMarketing Associates

It’s still pretty early in the adoption curve for LinkedIn ads, so how marketers use it is definitely maturing, but it’s not at the level of AdWords, for example. At Bizible , we’ve found LinkedIn to be the most effective social channel. It does tend to have a higher CPC compared to other social channels, so you really need to see corresponding results. Why or why not? “A

26 Awesome Search Engine Marketing Guides


7 deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. For example, the Keyword Positions report (found at Acquisition>Adwords>Keyword Positions) reveals which ad positions actually provide the highest conversion rate (it’s not always the top spot). Image credit:

What is Retention Marketing, and Why You Need to Start Today


In the past SEM and social media were cheap and effective ways to drive traffic to our ecommerce sites. These traditional ads are more expensive and less effective than they were in the past. Adwords CPC’s are on the rise and I don’t see that trend changing! Social media is seeing a similar trend to Adwords. Effectiveness of Retention Marketing. Ecommerce

10 SEO measurements every marketer should know


SEO is about measuring website and marketing effectiveness and, with the learning, making adjustments to attract more people who take the actions you want. Number of Keywords Driving Traffic : A measure of a site’s effectiveness is the number of keywords drawing traffic. A good tools for measuring search volume is the Keyword Tool in Google Adwords. The reasons why are simple.

Unveiling The Pipeline Marketing Technology Stack


In the B2B marketing world, AdWords is a near ubiquitous paid channel. The technology involved in paid channels includes audience targeting through various social, search, and display networks (think: leveraging affinity groups on AdWords or targeting by job skills on LinkedIn). How on earth do marketers keep all of the various marketing technologies straight in their mind?

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

Think your AdWords clicks are expensive? ” This update has plenty of implications for brand marketers wondering how to most effectively spend their budgets on SEO strategy and other content channels. If you thought “San Antonio car wreck attorneys” was expensive now, just wait until the effect of this change careens through the Lone Star State! Oh yeah.


How B2B Advertisers Can Deal With Google’s Sidebar Changes

KoMarketing Associates

Now we shouldn’t assume that ads below the fold won’t get any traffic, but we need to accept the fact that they will probably be less effective in generating clicks than they were in the past. Use the Google AdWords bid simulator on existing and new campaigns to get a better grasp of what type of budget is required to maintain one of the top ad positions. Focus on Mobile.

Google Removes Sidebar Ads: What It Means for Advertisers

KoMarketing Associates

Effective immediately, Google will no longer be showing ads on the right hand sidebar. The removal of the sidebar, which has been a staple location since AdWords’ creation, will certainly shake up results for many differently reasons. The effects of this change could result in an all-out bidding war, as companies try to find their way to the top of the page to gain visibility.

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How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

Connect this information with CPC (cost per click) and average position for these terms as well. Thanks to the conversions report in AdWords we can track the different actions, the different landing pages, and anywhere the tracking code associated with lead generation initiatives is present. The extended sales cycle we face in B2B online marketing adds to the confusion.

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An SEO?s Guide to Bottom-of-Funnel Keywords


Choosing the most effective or most productive keywords involves strategy, critical thinking, and an understanding of core marketing principles. Next, upload these keywords into Google’s Adword Keyword Tool, or test out a number of other tools on the market like Wordstream, SEMRush or These strategies can be incredibly effective for both B2B or B2C. Modifiers.

How to Design Content Remarketing Campaigns That Actually Work


Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you''re not doing it, you''re leaving money on the table. Creative & Effective Remarketing Bid Strategies. Increase the effectiveness of search engine optimization (SEO) and content marketing. To define an audience, create a new remarketing list in Google AdWords.

Where Is Digital Advertising Headed in 2016?


Obviously, Google AdWords had been preparing for this with the roll out of “enhanced campaigns” on July 22 nd 2013, when they no longer let campaigns be separated by device. email addresses) in digital advertising is in full-effect and will continue to grow on different platforms. AdWords has tried to track cross-device conversions through their estimated total conversions.

A SaaS Marketing Plan for High Growth Companies


For example, NewsCred was able to create leads that were 50 percent more valuable using LinkedIn than those acquired through AdWords. This strategy and investment allowed it to drive leads with content downloads at the top and middle of the funnel and a demo request at the bottom, improving CTR by 433 percent and a drop in CPC of nearly -81%. 1) Goal setting. Marketing budget. Before.

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8 Times When You Shouldn't Feel Guilty About Using PPC


Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions. AdWords enables local businesses to advertise for a very specific location. After all, everything in moderation, right? Yikes! Sneaky?

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From Scratch: Three (More) List Building Strategies for Agencies (and Others)


Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc. AdWords. Most people think of Google AdWords when they think of paid ads. First, nail the basics. Do you deeply understand your buyer personas ?

B2B Pay Per Click Advertising


Interview with Terry Whalen from CPC Search. Jep: How do you track opportunities or revenue associated with specific AdWords Campaigns? Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? Terry: For the most part, clients use Salesforce-for-AdWords, which is a very elegant way to link leads with valuable AdWords data like keyword, search term, campaign, etc. In AdWords, you would just append a parameter to each active ad you are running, e.g. keyword={keyword}. do you find most effective?

Best of 2007: Articles and Blog Posts on Google AdWords


This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. by Traffick Blogger Andrew Goodman provides the how and why of dynamic keyword insertion in AdWords, and why, though it's a powerful technique, it doesn't "always" work. has) revealed that this tool does everything but 'fine-tune' an AdWords campaign.