Custom Reports: Measuring Lead Generation Conversions with Google Analytics
NuSpark Consulting
MARCH 9, 2013
This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. For example, “Google” is a source, “organic” and “cpc (cost per click or paid search)” are mediums.
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