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Should CTR be a Key Performance Indicator for B2B Advertisers?

KoMarketing Associates

Click-through rate (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. Specific keywords as well as ad creative variations will all have individual click-through rates. This means that CTR is key in determining your Quality Score. Truth Behind “Good CTR”?

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7 Ways to Use Google’s Keyword Planner That You Haven’t Thought Of

BenchmarkONE

If you’ve used Google AdWords, you’re probably familiar with the Google Keyword Planner. It’s a very powerful tool that you can use even if you don’t want to spend money on an AdWords campaign. You do, however, need to set up an AdWords account. First, two obvious ways to use the tool: Discover New Keyword Ideas.

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark Consulting

Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. Ad Group Level: Default Maximum CPC, Pause. I usually choose all enabled keywords.

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark Consulting

Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. Ad Group Level: Default Maximum CPC, Pause. I usually choose all enabled keywords.

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How to Determine Your Optimal AdWords Budget

Directive Agency

How much should you be spending on Google AdWords? What Is the Average B2B Budget for AdWords? . But at least 75% of marketers are expected to increase their Google AdWords investments in the next year. spent on AdWords. That’s because AdWords works better for certain industries over others. Image Source ).

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How to do keyword research for SEO and beyond

Sprout Social

It’s common knowledge that keywords help you find a place in search engine results. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. You’ll learn how to identify how keywords on a website are used and conduct keyword research.

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The Paid Marketing Metrics You Must Measure

Adobe Experience Cloud Blog

CTR: Click-through rate of impressions to clicks as a percentage. CPC: The average cost-per-click across a campaign. Quality Score (AdWords): This is used by Google to measure the relevance of your ads to the keywords you’re targeting. AdWords has also recently introduced a powerful attribution modeling feature.