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Best of 2008: AdWords Tips and Tactics

WebMarketCentral

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis. Optimizely. Paid Search. Buzzstream.

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Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

It also lets you create Javascript widgets for your blog or site that display headlines from your custom feed, and does it all with a simple, straightforward interface. 17 Online Free Web Based Applications That You Probably Would Love To Use!

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Complete Guide to B2B Marketing

Directive Agency

Part 1: Building Your Team. Part 5: Search Engine Optimization. This person should have a solid understanding of how your financials work, while also have a creative side that allows them to think beyond just the AdWords interface. Build single keyword ad groups. Optimize bids. Link Building.