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9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

How much customers spend and how often they make a purchase is intrinsically linked to the type of product, its category and, of course, the cost. So before you dive into metrics and measurements, identify these factors for each of your products and services: Product category – Some categories generate much higher sales volumes than others.

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Full Funnel Marketing: What It Is, And How To Do It Properly (With Strategies And Examples)

SnapApp

AdWords is Google's paid ad platform. AdWords provides the vehicle to get your solution in front of these people immediately. Start with a handful of important keywords that appeal to leads at the stage of the funnel you’re targeting. You can use the native AdWords keyword tool to find search volume and cost-per-click data: .