SMX East 2016 Day 2 – SEM for Brands, SEM Testing Best Practices, SEM + TV, Beyond Search, Multi-Channel
QuanticMind
SEPTEMBER 28, 2016
While some free tools are fantastic, they only go so far – at which point, seeking a premium software solution comes down to having the budget, resources and training to manage properly. The company’s SEM ads showed a 98% increase in click-through rate (CTR) and a -32% decrease in CPC.
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