The Hard Truth About CTR
Directive Agency
SEPTEMBER 29, 2017
For example, if you know a closed account is worth $10,000 for you, there’s a chance you might even want to bid up the CPC or intentionally sabotage the CTR in an effort to chase the best Cost Per Lead you can possibly get. Sure, the Cost Per Lead in this case is high, too. Personalization. Why the discrepancy?
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