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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. To define an audience, create a new remarketing list in Google AdWords. Let me show you how: Cost-Per-Click vs. Clickthrough Rate on Google Display Network.

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9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

The average data-driven business is growing more than 30% year-over-year , according to Forrester. For instance, a B2C company might prefer to use social media to capture leads for its new course in a cost-effective way, whereas a B2B company with a bigger budget would be happy to shell out on a targeted PPC (pay-per-click) ad campaign.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Houston—but consider there’s no income tax in Texas) and highest, shock of shocks, in Silicon Valley where the median social media marketer’s salary is nearly $78,000. The fastest-growing demographic group on Facebook is no longer women over 55 years old–it’s now users under 18. billion by 2014.