Should CTR be a Key Performance Indicator for B2B Advertisers?
KoMarketing Associates
NOVEMBER 20, 2014
This, in turn, affects several things: Your ad position is determined by your maximum cost-per-click (CPC) bid and by Quality Score – exclusively. This is especially important because many AdWords extensions such as Sitelinks and Callout extensions are only available for results that are listed in the topmost positions.
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