Biznology

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Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. Both Facebook ads and Google AdWords are very affordable because both are based on Cost Per Clicks (CPC) set by a predetermined budget of your choice. eMarketer ). Which one and why?

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10 SEO measurements every marketer should know

Biznology

A good tools for measuring search volume is the Keyword Tool in Google Adwords. Cost Per Click (CPC) : Although you don’t buy keywords in an SEO campaign, it’s still good to know what people pay for them. This gives you the value of your keywords measured on a CPC (Cost Per Click) basis.

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Google’s Enhanced Search Campaigns: What You Need to Know

Biznology

Designed to integrate mobile campaigns into AdWords more completely, the change has been met with a number of questions and concerns. It’s fantastic that AdWords now recognizes this fact. Increased costs for advertisers. The biggest question, by far: “Enhanced”" for whom, exactly? This is a major bummer.

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Growing your business in a world without Google

Biznology

Historically, most businesses have paid for media in terms of cost-per-thousand impressions (CPM). And Google's AdWords is likely the most famous cost-per-click (CPC) service out there. But don't forget cost-per-action/acquisition (CPA). And explore additional media models.

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Does mobile search work for your business?

Biznology

The good news is these ads typically have a lower cost-per-click than desktop ads. But the reduced conversion rates so typical among mobile customers often drives up your overall cost of acquisition. Track click-to-call conversions. Make sure you’re using these tools to track call volume.

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Interview with paid search expert Andrew Goodman

Biznology

Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords. The Google AdWords platform's power runs so deep. Its little wonder cost per clicks—on the clicks you really want—have gone up as advertisers continue to measure results.