KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. How Much Am I Spending? At what cost?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Optinmonster

FEBRUARY 2, 2023

Want to boost your eCommerce conversion rate? Higher conversion rates mean more sales, revenue, and profit. If your traffic and order values are high enough, even a small boost to your conversion rate can make a big difference to your bottom line. What Is eCommerce Conversion Rate? Let’s get started!

Conversion Rate 93

Conversion Rate eCommerce Conversion Tips 93

Navigate the Channel

NOVEMBER 6, 2023

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Webbiquity

JANUARY 28, 2011

There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns? When should you use the AdWords Editor? 5 Reasons Why We Love AdWords Editor by 1upDigital.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

LeadSquared

OCTOBER 26, 2017

Maybe reading about the benefits of Google AdWords in the last chapter convinced you to start running ads. Only by identifying key PPC metrics, monitoring them regularly, and tweaking ads accordingly would allow you to get anywhere close to your objectives with AdWords. 4) Conversion Rate. So, here they are. Quality Score.

Adwords 52

Adwords PPC Lead Scoring Lead Ranking 52

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is Done right, both social media engagement and influencer outreach are personal, person-to-person. every day. Done right, it’s old school.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

LeadSquared

MARCH 31, 2017

When I was first asked to run Google AdWords campaigns 4 years ago, I had the same question on my mind. Google AdWords…whaaaat? Anyway, long story short, that’s how I began, and have now run and experimented with all possible types of ads on Google AdWords. The ever-growing popularity of Google AdWords.

Adwords 52

Adwords Paid Search Agency Google Ads 52

Martech

JUNE 29, 2022

If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process. The paid media platforms in GMP have advanced, automated reporting. Through settings in GA, you can also link other products and share audience and conversion data.

Marketing Analytics Tools 107

Marketing Analytics Tools Paid Content Analytics Activities 107

NuSpark Consulting

MAY 25, 2013

Conversions and Website Goals; A Primer. . There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure. If you’re running a pay-per-click campaign, you measure conversions. What is a Conversion.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

Webbiquity

JANUARY 10, 2010

How can you utilize rich media ads to take advantage of the coverage provided by Google’s content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns?

Adwords 100

Adwords Tips PPC Tactics 100

NuSpark Consulting

JANUARY 16, 2013

Marketers must really understand their audience’s needs in order to provide something of value that can lead to a conversion. Social media monitoring. Modified broad match keyword in Adwords: +How +To +Pay +per +click. . Modified broad match keyword in Adwords: +Pay +per +click +techniques. . Looking for. Techniques.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

KoMarketing Associates

APRIL 27, 2017

In this post, I’ve listed three tactics below where paid media platforms supply specific account-based marketing tools or strategies to aid in this goal. AdWords Customer Match. These options allow you to add additional tactics and segmentation to your marketing initiatives in AdWords. Twitter Tailored Audiences.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

LeadSquared

APRIL 3, 2017

So, after reading the previous chapter , you would think Google AdWords is pretty simple right? We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform. Benefits of Google AdWords. 1) Adwords works faster than SEO.

Adwords 52

Adwords Paid Content Google Advertising Agencies 52

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. He authored Advanced Google AdWords , which is now in its third edition. Lisa Raehsler’s expertise is in search engine marketing, PPC and social media advertising. Brad Geddes. bgtheory | LinkedIn.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

LeadSquared

JUNE 7, 2013

Social Media and Networking has been extremely beneficial to all businesses around the globe. With so much to gain from this advancement, adding Social Extensions to your Google Adwords ad campaigns will surely be a great idea. I have already discussed the benefits of Google Adwords Social Extensions in my previous blog post.

Adwords 52

Adwords Google FAQ SERP 52

Martech

OCTOBER 31, 2022

Google Tag Assistant is a Chrome extension that ensures Google tags such as Google Analytics, Google Tag Manager, Adwords Conversion Tracking and more are working correctly. GTM Variable Builder Trigger Guide for GTM. Tag analysis — what’s firing on my site? How to’ helpers. Get MarTech! In your inbox. Processing. An ongoing series.

Marketing Analytics Tools 107

Marketing Analytics Tools Resources Analytics Google 107

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. A separate study gives some insight as to why companies aren’t measuring their social media ROI.

Social Media 110

Social Media ROI Media Marketing Analytics Tools 110

Tomorrow People

APRIL 12, 2013

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Some rely on their gut feelings, claiming that social media ‘just works’. These elements became the backbone of the Oktopost social media platform. Campaign Based Publishing.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Some rely on their gut feelings, claiming that social media ‘just works’. These elements became the backbone of the Oktopost social media platform. Campaign Based Publishing.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

SmartBug Media

JUNE 22, 2020

As much as we all love inbound marketing, paid media is also an important part of the marketing strategy. That means you need to know not just which ads drove clicks, but which ads drove conversions and actual revenue. This is usually synonymous with your conversion metric (downloads, form fills, and so on).

Marketo 105

Marketo Multi-Touch Attribution Advertisements Advertising 105

LeadSquared

MAY 24, 2013

Google Adwords Ad Extensions have been around for quite some time now, but many of us are still unaware of the benefits of these extensions. Therefore, let’s dig deeper today to find how Google Adword extensions can help you get the best out of your PPC Marketing efforts on Google. Great work! What will make you stand out?

Adwords 52

Adwords Paid Content Paid Search Agency Cost Per Click 52

The Point

NOVEMBER 10, 2016

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. Landing page improvements focused on promoting a specific, tangible offer to drive conversions. billion unique monthly views.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

Webbiquity

APRIL 4, 2019

While old-school methods , such as print ads, still have their place in marketing strategy, they are less efficient and conversion-oriented. They are also less targeted and more apt to miss entire audiences who no longer consume traditional media. Publisher by Nick Youngson CC BY-SA 3.0 ImageCreator. Promote the content.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

KoMarketing Associates

FEBRUARY 2, 2015

Over the past few years, advertising on social media has grown in sophistication. What started as a few advertisements on the side of the screen has evolved into a full and mostly seamless blend of the overall social media experience. It’s definitely an exciting time for advertising on social media.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

Webbiquity

JUNE 7, 2018

Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. Influencer Marketing on Social Media. Content Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Brandwatch Marketing

OCTOBER 25, 2023

Look at search volume data Use Google Adwords Keyword Planner and Google Trends to check the volume of searches for your brand name, and to track it over time to see if search volumes are increasing. Use social listening Perhaps the most effective tactic is to look at where people are already talking – social media and other websites.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Zoominfo

MARCH 26, 2018

Leverage social media and review sites to interact with customer advocates and aim to build a “community” rather than a traditional buyer-seller relationship. Google: Many of you are likely familiar with Google Adwords. Use social media to interact with your audience. Looking for more advice about B2B social media?

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

SmartBug Media

MAY 8, 2020

I have been in paid media for over 13 years and I often get asked “what is the best way to advertise my business when I have little to no knowledge and/or budget?”. Smaller local businesses typically do not have an agency or paid media expert on staff, this is where Google Ads Smart Campaigns come in handy. What Are Smart Campaigns?

Small Business Marketing 106

Small Business Marketing Paid Search Agency Google Campaigns 106

NuSpark Consulting

JULY 15, 2012

Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. I had initially created a landing page to use for paid search and social media.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

NuSpark Consulting

JULY 15, 2012

Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. I had initially created a landing page to use for paid search and social media.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

SmartBug Media

MAY 8, 2020

I have been in paid media for over 13 years and I often get asked “what is the best way to advertise my business when I have little to no knowledge and/or budget?”. Smaller local businesses typically do not have an agency or paid media expert on staff, this is where Google Ads Smart Campaigns come in handy. What Are Smart Campaigns?

Small Business Marketing 101

Small Business Marketing Paid Search Agency Google Campaigns 101

Zoominfo

AUGUST 8, 2019

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. 1. To put it simply, if your organization isn’t already using social media for lead generation purposes, you’re missing out. 3. Contact people you used to work with.

High Quality Lead 178

High Quality Lead Leads Lead Marketing Qualified Leads 178

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. Goals and Conversions. Goals and conversions mean two different things. Trial/demo requests.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Atomic Reach

MARCH 18, 2019

Also, PPC has shown at least 50% more conversions than organic web traffic. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising. Brad Geddes is a PPC expert and an Official AdWords Seminar Leader. Lisa Raehsler is a consultant in social media ads and PPC.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

NuSpark Consulting

JULY 30, 2011

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions.

Adwords 100

Adwords Lead Generation Lead Scoring Lead Ranking 100

LeadSloth

AUGUST 4, 2009

On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. I first used it inside AdWords, in which they offered cross-media conversion tracking. Lead Source Measurement Needs Improvement. You can’t see data on individual users.

Social Media 100

Social Media ROI Media Leads 100