Bing PPC Ads: How They Work (and Compare to Google Ads)
Hubspot
JUNE 5, 2019
If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. Pay Per Click ads are, "a form of search engine marketing (SEM) where the advertiser pays for clicks on an ad." Bing PPC vs. Google Ads.
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