landing-page Adwords Conversion Rate Digg SEM 
Webbiquity
FEBRUARY 7, 2010
Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1. Develop your landing pages.
Webbiquity
JUNE 17, 2010
Government stuff, on AdWords. Door-busting CTRs, conversion rates as respectable as that lady always sitting in the front row at church, nice ROI. Two months down the road, the AdWords campaign was in trouble. Sure, the CTRs were decent, but the conversion rate was uglier than the business end of a sharpee.
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Webbiquity
APRIL 7, 2010
While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. What are the best ways to reduce the bounce rate from landing pages? 10 tactics for lowering your website’s bounce rate by iMedia Connection.
Webbiquity
JANUARY 10, 2010
What’s the real optimal cost per lead for your SEM program? How can you improve conversion rates? Finding The Optimal Cost-Per-Lead by Search Engine Land. 5 ways to boost your lead conversion rate by iMedia Connection. Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily.
Webbiquity
FEBRUARY 18, 2010
Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of?
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