Adwords Conversion Rate Digg Event SEM 
Webbiquity
FEBRUARY 18, 2010
Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of?
Webbiquity
JANUARY 17, 2011
According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. B2B Marketing: Red-Headed Step-Child of SEM World? Furthermore, average cost-per-click rates have declined by 3%. .
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